Dynamic video content is everywhere these days — from purpose-built platforms like TikTok and Instagram Stories to OG apps like YouTube.
DTC eCommerce companies have quickly caught on. Startups like CITYFRAMES, a Frankfurt-based design brand, can scale to international customer bases with small teams — largely thanks to top-tier content.
So, the Showday team sat down with Alexander Müller, Founder of CITYFRAMES, to walk through his brand’s playbook for successful video content. Below, we’ll cover:
Why static PDPs don’t cut it in 2023
How to build consumer trust through videos
Why high production value is overrated
Let’s dive in.
“In the end, everything about your brand’s website comes down to conversion rate optimization. Our shoppable videos with Showday are just one part of what we do to drive conversions — and it truly plays a role in increasing overall performance.”
The 3 key benefits of dynamic content on your website
Dynamic content — from UGC to interactive and shoppable videos — isn’t just limited to social media. In fact, dynamic content on your brand’s website drives three notable benefits, which Alexander unpacks below.
1. It engages shoppers better than static PDPs
CITYFRAMES currently has about 500 SKUs listed on their website.
Countless brands rely on templated collection pages or PDPs with static product shots.
If CITYFRAMES did the same, it would be a boring experience for the shopper, who’d likely click away after a page or two.
By featuring dynamic content (i.e. shoppable videos) on their site instead, CITYFRAMES makes it effortless for visitors, especially first-time customers, to get a snapshot of the brand’s product line.
What’s even better is:
The shoppable videos (courtesy of Showday) allow shoppers to purchase the products shown in the content with a simple click.
Showday also allows brands to tag numerous products at once in a video, which maximizes product discovery.
2. Dynamic content seamlessly adapts to unique products
CITYFRAMES recreates the world’s greatest cities as realistic, high-quality 3D miniature models.
They have a one-of-a-kind product that needs to be captured and admired from every angle, not reduced to static content in a photo gallery.
That’s why video content is especially beneficial to Alexander’s team — and, really, any brand selling a dynamic product with depth, whether that’s activewear that holds up perfectly in action or a multi-purpose piece of homeware.
3. Videos build user trust in your brand
User-generated content is repeatedly shown to convert well — and for very obvious reasons.
While beautiful product shots created in a studio with a professional model are attractive, they also run the risk of being seen as unrealistic or overly produced by the everyday shopper.
Conversely, video content (especially UGC) hits the nail on the head in two ways:
Seeing the item in action from every angle is more revealing than a well-posed photo.
Simple, authentic videos give off transparency from your brand. You have nothing to hide about the functionality or quality of your product.
Even more, once shoppers gain that sense of trust in your offerings, that contributes to lifted conversions and AOV.
“By putting videos on your site, shoppers feel confident that what they’re buying is really what they see. It’s almost building a form of trust with your future customers by being transparent about what you’re selling.”
A big thanks to Alexander for sharing these insightful tips with us. In a world where dynamic content reigns supreme, isn't it time your brand harnesses the power of shoppable videos? Now is the tome to elevate your brand's digital presence by downloading Showday on the Shopify App Store or book a demo to experience firsthand how our platform can transform your customer's shopping journey.
Dynamic video content is everywhere these days — from purpose-built platforms like TikTok and Instagram Stories to OG apps like YouTube.
DTC eCommerce companies have quickly caught on. Startups like CITYFRAMES, a Frankfurt-based design brand, can scale to international customer bases with small teams — largely thanks to top-tier content.
So, the Showday team sat down with Alexander Müller, Founder of CITYFRAMES, to walk through his brand’s playbook for successful video content. Below, we’ll cover:
Why static PDPs don’t cut it in 2023
How to build consumer trust through videos
Why high production value is overrated
Let’s dive in.
“In the end, everything about your brand’s website comes down to conversion rate optimization. Our shoppable videos with Showday are just one part of what we do to drive conversions — and it truly plays a role in increasing overall performance.”
The 3 key benefits of dynamic content on your website
Dynamic content — from UGC to interactive and shoppable videos — isn’t just limited to social media. In fact, dynamic content on your brand’s website drives three notable benefits, which Alexander unpacks below.
1. It engages shoppers better than static PDPs
CITYFRAMES currently has about 500 SKUs listed on their website.
Countless brands rely on templated collection pages or PDPs with static product shots.
If CITYFRAMES did the same, it would be a boring experience for the shopper, who’d likely click away after a page or two.
By featuring dynamic content (i.e. shoppable videos) on their site instead, CITYFRAMES makes it effortless for visitors, especially first-time customers, to get a snapshot of the brand’s product line.
What’s even better is:
The shoppable videos (courtesy of Showday) allow shoppers to purchase the products shown in the content with a simple click.
Showday also allows brands to tag numerous products at once in a video, which maximizes product discovery.
2. Dynamic content seamlessly adapts to unique products
CITYFRAMES recreates the world’s greatest cities as realistic, high-quality 3D miniature models.
They have a one-of-a-kind product that needs to be captured and admired from every angle, not reduced to static content in a photo gallery.
That’s why video content is especially beneficial to Alexander’s team — and, really, any brand selling a dynamic product with depth, whether that’s activewear that holds up perfectly in action or a multi-purpose piece of homeware.
3. Videos build user trust in your brand
User-generated content is repeatedly shown to convert well — and for very obvious reasons.
While beautiful product shots created in a studio with a professional model are attractive, they also run the risk of being seen as unrealistic or overly produced by the everyday shopper.
Conversely, video content (especially UGC) hits the nail on the head in two ways:
Seeing the item in action from every angle is more revealing than a well-posed photo.
Simple, authentic videos give off transparency from your brand. You have nothing to hide about the functionality or quality of your product.
Even more, once shoppers gain that sense of trust in your offerings, that contributes to lifted conversions and AOV.
“By putting videos on your site, shoppers feel confident that what they’re buying is really what they see. It’s almost building a form of trust with your future customers by being transparent about what you’re selling.”
A big thanks to Alexander for sharing these insightful tips with us. In a world where dynamic content reigns supreme, isn't it time your brand harnesses the power of shoppable videos? Now is the tome to elevate your brand's digital presence by downloading Showday on the Shopify App Store or book a demo to experience firsthand how our platform can transform your customer's shopping journey.
Dynamic video content is everywhere these days — from purpose-built platforms like TikTok and Instagram Stories to OG apps like YouTube.
DTC eCommerce companies have quickly caught on. Startups like CITYFRAMES, a Frankfurt-based design brand, can scale to international customer bases with small teams — largely thanks to top-tier content.
So, the Showday team sat down with Alexander Müller, Founder of CITYFRAMES, to walk through his brand’s playbook for successful video content. Below, we’ll cover:
Why static PDPs don’t cut it in 2023
How to build consumer trust through videos
Why high production value is overrated
Let’s dive in.
“In the end, everything about your brand’s website comes down to conversion rate optimization. Our shoppable videos with Showday are just one part of what we do to drive conversions — and it truly plays a role in increasing overall performance.”
The 3 key benefits of dynamic content on your website
Dynamic content — from UGC to interactive and shoppable videos — isn’t just limited to social media. In fact, dynamic content on your brand’s website drives three notable benefits, which Alexander unpacks below.
1. It engages shoppers better than static PDPs
CITYFRAMES currently has about 500 SKUs listed on their website.
Countless brands rely on templated collection pages or PDPs with static product shots.
If CITYFRAMES did the same, it would be a boring experience for the shopper, who’d likely click away after a page or two.
By featuring dynamic content (i.e. shoppable videos) on their site instead, CITYFRAMES makes it effortless for visitors, especially first-time customers, to get a snapshot of the brand’s product line.
What’s even better is:
The shoppable videos (courtesy of Showday) allow shoppers to purchase the products shown in the content with a simple click.
Showday also allows brands to tag numerous products at once in a video, which maximizes product discovery.
2. Dynamic content seamlessly adapts to unique products
CITYFRAMES recreates the world’s greatest cities as realistic, high-quality 3D miniature models.
They have a one-of-a-kind product that needs to be captured and admired from every angle, not reduced to static content in a photo gallery.
That’s why video content is especially beneficial to Alexander’s team — and, really, any brand selling a dynamic product with depth, whether that’s activewear that holds up perfectly in action or a multi-purpose piece of homeware.
3. Videos build user trust in your brand
User-generated content is repeatedly shown to convert well — and for very obvious reasons.
While beautiful product shots created in a studio with a professional model are attractive, they also run the risk of being seen as unrealistic or overly produced by the everyday shopper.
Conversely, video content (especially UGC) hits the nail on the head in two ways:
Seeing the item in action from every angle is more revealing than a well-posed photo.
Simple, authentic videos give off transparency from your brand. You have nothing to hide about the functionality or quality of your product.
Even more, once shoppers gain that sense of trust in your offerings, that contributes to lifted conversions and AOV.
“By putting videos on your site, shoppers feel confident that what they’re buying is really what they see. It’s almost building a form of trust with your future customers by being transparent about what you’re selling.”
A big thanks to Alexander for sharing these insightful tips with us. In a world where dynamic content reigns supreme, isn't it time your brand harnesses the power of shoppable videos? Now is the tome to elevate your brand's digital presence by downloading Showday on the Shopify App Store or book a demo to experience firsthand how our platform can transform your customer's shopping journey.