An Intro to Video Marketing
In the digital age, video content is king, and there's no better way to engage your audience than through video marketing. The facts don't lie; according to a recent report by telecom company, Ericsson, video is predicted to account for 74 percent of traffic by the end of 2024. In addition to that growing number, it is estimated that a smartphone will consume more than 21GB of data per month on average. This is largely due to the amount of video we consume everyday, especially from social platforms.
For e-commerce stores, a well-executed video marketing strategy can not only increase brand visibility but also drive conversions. In this article, we'll explore the key elements you need to consider for creating a stellar video marketing plan that is tailor-made for your e-commerce store. Let's jump right in!
The Importance of Video Marketing
The importance of video marketing for e-commerce stores cannot be overstated. Video has the power to effectively communicate brand messages, engage customers, and even convert them into loyal fans of your store. Beyond those high-level factors, the reason why videos are so effective when marketing a brand is because of the emotional connection they provide to viewers and shoppers.
As the world becomes more digitally driven, consumers yearn to connect with the people behind the brands they love. By building an emotional connection between you and your audience, it becomes easier for them to learn about your products and services while also increasing customer engagement and assisting them with their buying decisions.
Getting Started with Your Video Marketing Campaign Strategy
Plan Ahead
Creating a video marketing plan isn't something that can be done overnight. You need to plan weeks or even months in advance, focusing on what type of video content to produce, key deadlines, KPIs that need to be measured, and how you'll integrate them into your overall marketing strategy. Planning ahead allows you to align your videos with upcoming promotions, holidays, and product launches, ensuring a more cohesive and targeted approach.
One should begin by assembling their team and deciding whether to produce the content in-house or outsource it to a freelancer or agency. This will help with planning for video production, post production, and setting appropriate video goals.
Choose the Themes that Fit with Your Brand Story
Your videos need to align with your brand’s messaging and ethos. Whether it’s minimalistic, fun, or luxurious, the theme of your video should resonate with your audience and what you’re selling.This not only allows you to portray a consistent message but it also makes your brand memorable among the endless forms of content out there.
Think of creative ways to integrate your products into a storyline or a theme. For example, if you sell sports equipment, scenic videos with themes of adventure, outdoors, and physical achievements can be appealing to your target audience. Or perhaps you want your strategy to focus on educating your customers. If that's the case, you can create a series of how-to videos and educational content that show your products in action.
Focus on the Right Platforms with High Engagement
It's important to keep in mind that not all social and video platforms will serve all of your audience. When creating your strategy think about which social channels you are getting the most engagement from. This is essential to know where your target audience hangs out in order to maximize your time and create forms of content that truly align with the motives of your current customers.
If you have previously experimented with social media video on platforms like Instagram and TikTok and received positive engagement, it may be beneficial to concentrate your efforts on creating short-form video content and partnering with influencers for user-generated content. Conversely, if your goal is to develop a strategy centered around search engine optimization, producing long-form video content on a Youtube channel might be a more suitable approach.
Leverage Seasonal Trends
When creating video content, it is also beneficial to align with seasonal trends, holidays, and events to capture the attention of your target audience. By creating specific video content that relates to events such as Black Friday, Christmas, or summer vacations, you can take advantage of the increased search volumes during these periods and improve visibility.
By incorporating seasonal trends into your content, you can create engaging narratives and offers that resonate with your audience. This is especially effective if you are producing longer content, as you can optimize your video titles and descriptions with relevant keywords to increase search visibility.
Drive Traffic to Your Website and Collect Leads
Your videos should be used as a means to guide potential customers towards your e-commerce website. Whether you opt for a video strategy centered around longer or shorter content, it is important to include CTAs (Call to Actions) that encourage viewers to shop now, learn more, or visit your website.
When considering your goals, it is also important to remember that the ultimate objective is to convert views into sales or leads. YouTube provides the option to incorporate links to lead capture forms, guide viewers to a landing page where they can subscribe to a newsletter, or receive a special discount all within your video descriptions. By actively guiding viewers to these links, viewers can effectively transform into potential customers. You can also use the link in bio sections on Instagram and TikTok to highlight a specific page on your website where you'd like to increase traffic.
Enhance Your Video Marketing Efforts with Collaborations
Video marketing is a powerful tool for businesses looking to increase their online visibility, engage customers, and build brand awareness. However, it’s not enough to just create quality video content; companies need to ensure that their videos are reaching the right audience and are being seen by as many people as possible.
One of the best ways to do this is by collaborating with other businesses or content creators to boost engagement rates. To achieve a wider reach, it is essential to include cross promotions and collaborations in your strategy, given the prevalence of video usage by companies and creators to establish an online presence.
Incorporate Shoppable Videos
One of the growing trends in e-commerce is shoppable videos. These interactive videos integrate directly with your online store, allowing customers to click on products in the video to make an immediate purchase. Incorporating this feature on your site can create an interactive shopping experience that can significantly boost conversion rates. It's also a great solution for repurposing video content from social media to create an interactive shopping experience on your website. This creates an endless loop of awareness between your organic content and your products.
Conclusion
Creating a stellar video marketing plan requires thoughtful planning, attention to detail, and a deep understanding of your audience. By choosing the right themes, leveraging seasonal trends, and utilizing platforms effectively, you can significantly improve your brand's reach and impact. Don't underestimate the power of shoppable videos and lead collection to convert your viewers into customers. Keep these tips in mind, and watch your e-commerce store thrive like never before.
If you're aiming to incorporate shoppable video into your video marketing strategy, don't hesitate to learn more about Showday. To get started, download Showday on the Shopify App store or book a demo with the team.
An Intro to Video Marketing
In the digital age, video content is king, and there's no better way to engage your audience than through video marketing. The facts don't lie; according to a recent report by telecom company, Ericsson, video is predicted to account for 74 percent of traffic by the end of 2024. In addition to that growing number, it is estimated that a smartphone will consume more than 21GB of data per month on average. This is largely due to the amount of video we consume everyday, especially from social platforms.
For e-commerce stores, a well-executed video marketing strategy can not only increase brand visibility but also drive conversions. In this article, we'll explore the key elements you need to consider for creating a stellar video marketing plan that is tailor-made for your e-commerce store. Let's jump right in!
The Importance of Video Marketing
The importance of video marketing for e-commerce stores cannot be overstated. Video has the power to effectively communicate brand messages, engage customers, and even convert them into loyal fans of your store. Beyond those high-level factors, the reason why videos are so effective when marketing a brand is because of the emotional connection they provide to viewers and shoppers.
As the world becomes more digitally driven, consumers yearn to connect with the people behind the brands they love. By building an emotional connection between you and your audience, it becomes easier for them to learn about your products and services while also increasing customer engagement and assisting them with their buying decisions.
Getting Started with Your Video Marketing Campaign Strategy
Plan Ahead
Creating a video marketing plan isn't something that can be done overnight. You need to plan weeks or even months in advance, focusing on what type of video content to produce, key deadlines, KPIs that need to be measured, and how you'll integrate them into your overall marketing strategy. Planning ahead allows you to align your videos with upcoming promotions, holidays, and product launches, ensuring a more cohesive and targeted approach.
One should begin by assembling their team and deciding whether to produce the content in-house or outsource it to a freelancer or agency. This will help with planning for video production, post production, and setting appropriate video goals.
Choose the Themes that Fit with Your Brand Story
Your videos need to align with your brand’s messaging and ethos. Whether it’s minimalistic, fun, or luxurious, the theme of your video should resonate with your audience and what you’re selling.This not only allows you to portray a consistent message but it also makes your brand memorable among the endless forms of content out there.
Think of creative ways to integrate your products into a storyline or a theme. For example, if you sell sports equipment, scenic videos with themes of adventure, outdoors, and physical achievements can be appealing to your target audience. Or perhaps you want your strategy to focus on educating your customers. If that's the case, you can create a series of how-to videos and educational content that show your products in action.
Focus on the Right Platforms with High Engagement
It's important to keep in mind that not all social and video platforms will serve all of your audience. When creating your strategy think about which social channels you are getting the most engagement from. This is essential to know where your target audience hangs out in order to maximize your time and create forms of content that truly align with the motives of your current customers.
If you have previously experimented with social media video on platforms like Instagram and TikTok and received positive engagement, it may be beneficial to concentrate your efforts on creating short-form video content and partnering with influencers for user-generated content. Conversely, if your goal is to develop a strategy centered around search engine optimization, producing long-form video content on a Youtube channel might be a more suitable approach.
Leverage Seasonal Trends
When creating video content, it is also beneficial to align with seasonal trends, holidays, and events to capture the attention of your target audience. By creating specific video content that relates to events such as Black Friday, Christmas, or summer vacations, you can take advantage of the increased search volumes during these periods and improve visibility.
By incorporating seasonal trends into your content, you can create engaging narratives and offers that resonate with your audience. This is especially effective if you are producing longer content, as you can optimize your video titles and descriptions with relevant keywords to increase search visibility.
Drive Traffic to Your Website and Collect Leads
Your videos should be used as a means to guide potential customers towards your e-commerce website. Whether you opt for a video strategy centered around longer or shorter content, it is important to include CTAs (Call to Actions) that encourage viewers to shop now, learn more, or visit your website.
When considering your goals, it is also important to remember that the ultimate objective is to convert views into sales or leads. YouTube provides the option to incorporate links to lead capture forms, guide viewers to a landing page where they can subscribe to a newsletter, or receive a special discount all within your video descriptions. By actively guiding viewers to these links, viewers can effectively transform into potential customers. You can also use the link in bio sections on Instagram and TikTok to highlight a specific page on your website where you'd like to increase traffic.
Enhance Your Video Marketing Efforts with Collaborations
Video marketing is a powerful tool for businesses looking to increase their online visibility, engage customers, and build brand awareness. However, it’s not enough to just create quality video content; companies need to ensure that their videos are reaching the right audience and are being seen by as many people as possible.
One of the best ways to do this is by collaborating with other businesses or content creators to boost engagement rates. To achieve a wider reach, it is essential to include cross promotions and collaborations in your strategy, given the prevalence of video usage by companies and creators to establish an online presence.
Incorporate Shoppable Videos
One of the growing trends in e-commerce is shoppable videos. These interactive videos integrate directly with your online store, allowing customers to click on products in the video to make an immediate purchase. Incorporating this feature on your site can create an interactive shopping experience that can significantly boost conversion rates. It's also a great solution for repurposing video content from social media to create an interactive shopping experience on your website. This creates an endless loop of awareness between your organic content and your products.
Conclusion
Creating a stellar video marketing plan requires thoughtful planning, attention to detail, and a deep understanding of your audience. By choosing the right themes, leveraging seasonal trends, and utilizing platforms effectively, you can significantly improve your brand's reach and impact. Don't underestimate the power of shoppable videos and lead collection to convert your viewers into customers. Keep these tips in mind, and watch your e-commerce store thrive like never before.
If you're aiming to incorporate shoppable video into your video marketing strategy, don't hesitate to learn more about Showday. To get started, download Showday on the Shopify App store or book a demo with the team.
An Intro to Video Marketing
In the digital age, video content is king, and there's no better way to engage your audience than through video marketing. The facts don't lie; according to a recent report by telecom company, Ericsson, video is predicted to account for 74 percent of traffic by the end of 2024. In addition to that growing number, it is estimated that a smartphone will consume more than 21GB of data per month on average. This is largely due to the amount of video we consume everyday, especially from social platforms.
For e-commerce stores, a well-executed video marketing strategy can not only increase brand visibility but also drive conversions. In this article, we'll explore the key elements you need to consider for creating a stellar video marketing plan that is tailor-made for your e-commerce store. Let's jump right in!
The Importance of Video Marketing
The importance of video marketing for e-commerce stores cannot be overstated. Video has the power to effectively communicate brand messages, engage customers, and even convert them into loyal fans of your store. Beyond those high-level factors, the reason why videos are so effective when marketing a brand is because of the emotional connection they provide to viewers and shoppers.
As the world becomes more digitally driven, consumers yearn to connect with the people behind the brands they love. By building an emotional connection between you and your audience, it becomes easier for them to learn about your products and services while also increasing customer engagement and assisting them with their buying decisions.
Getting Started with Your Video Marketing Campaign Strategy
Plan Ahead
Creating a video marketing plan isn't something that can be done overnight. You need to plan weeks or even months in advance, focusing on what type of video content to produce, key deadlines, KPIs that need to be measured, and how you'll integrate them into your overall marketing strategy. Planning ahead allows you to align your videos with upcoming promotions, holidays, and product launches, ensuring a more cohesive and targeted approach.
One should begin by assembling their team and deciding whether to produce the content in-house or outsource it to a freelancer or agency. This will help with planning for video production, post production, and setting appropriate video goals.
Choose the Themes that Fit with Your Brand Story
Your videos need to align with your brand’s messaging and ethos. Whether it’s minimalistic, fun, or luxurious, the theme of your video should resonate with your audience and what you’re selling.This not only allows you to portray a consistent message but it also makes your brand memorable among the endless forms of content out there.
Think of creative ways to integrate your products into a storyline or a theme. For example, if you sell sports equipment, scenic videos with themes of adventure, outdoors, and physical achievements can be appealing to your target audience. Or perhaps you want your strategy to focus on educating your customers. If that's the case, you can create a series of how-to videos and educational content that show your products in action.
Focus on the Right Platforms with High Engagement
It's important to keep in mind that not all social and video platforms will serve all of your audience. When creating your strategy think about which social channels you are getting the most engagement from. This is essential to know where your target audience hangs out in order to maximize your time and create forms of content that truly align with the motives of your current customers.
If you have previously experimented with social media video on platforms like Instagram and TikTok and received positive engagement, it may be beneficial to concentrate your efforts on creating short-form video content and partnering with influencers for user-generated content. Conversely, if your goal is to develop a strategy centered around search engine optimization, producing long-form video content on a Youtube channel might be a more suitable approach.
Leverage Seasonal Trends
When creating video content, it is also beneficial to align with seasonal trends, holidays, and events to capture the attention of your target audience. By creating specific video content that relates to events such as Black Friday, Christmas, or summer vacations, you can take advantage of the increased search volumes during these periods and improve visibility.
By incorporating seasonal trends into your content, you can create engaging narratives and offers that resonate with your audience. This is especially effective if you are producing longer content, as you can optimize your video titles and descriptions with relevant keywords to increase search visibility.
Drive Traffic to Your Website and Collect Leads
Your videos should be used as a means to guide potential customers towards your e-commerce website. Whether you opt for a video strategy centered around longer or shorter content, it is important to include CTAs (Call to Actions) that encourage viewers to shop now, learn more, or visit your website.
When considering your goals, it is also important to remember that the ultimate objective is to convert views into sales or leads. YouTube provides the option to incorporate links to lead capture forms, guide viewers to a landing page where they can subscribe to a newsletter, or receive a special discount all within your video descriptions. By actively guiding viewers to these links, viewers can effectively transform into potential customers. You can also use the link in bio sections on Instagram and TikTok to highlight a specific page on your website where you'd like to increase traffic.
Enhance Your Video Marketing Efforts with Collaborations
Video marketing is a powerful tool for businesses looking to increase their online visibility, engage customers, and build brand awareness. However, it’s not enough to just create quality video content; companies need to ensure that their videos are reaching the right audience and are being seen by as many people as possible.
One of the best ways to do this is by collaborating with other businesses or content creators to boost engagement rates. To achieve a wider reach, it is essential to include cross promotions and collaborations in your strategy, given the prevalence of video usage by companies and creators to establish an online presence.
Incorporate Shoppable Videos
One of the growing trends in e-commerce is shoppable videos. These interactive videos integrate directly with your online store, allowing customers to click on products in the video to make an immediate purchase. Incorporating this feature on your site can create an interactive shopping experience that can significantly boost conversion rates. It's also a great solution for repurposing video content from social media to create an interactive shopping experience on your website. This creates an endless loop of awareness between your organic content and your products.
Conclusion
Creating a stellar video marketing plan requires thoughtful planning, attention to detail, and a deep understanding of your audience. By choosing the right themes, leveraging seasonal trends, and utilizing platforms effectively, you can significantly improve your brand's reach and impact. Don't underestimate the power of shoppable videos and lead collection to convert your viewers into customers. Keep these tips in mind, and watch your e-commerce store thrive like never before.
If you're aiming to incorporate shoppable video into your video marketing strategy, don't hesitate to learn more about Showday. To get started, download Showday on the Shopify App store or book a demo with the team.