Dynamic video content is transforming the digital landscape — from TikTok and Instagram Reels to notable platforms like YouTube. This shift is particularly noteworthy for DTC eCommerce businesses eager to engage consumers where they already spend their time.
In an insightful episode of the E-commerce Coffee Break podcast, Dario Galbiati Alborghetti, the Founder and CEO of Showday, discussed the rise of video in e-commerce and how shoppable videos are changing the game. Here are five key takeaways for marketers and e-commerce businesses looking to leverage this trend.
The Consumer Video Consumption Shift
Bridging the Video-to-Shop Gap
Simplifying the Technical Process
Real-Life Examples of Boosting Conversions
Measuring, Optimizing, and Integrating for Success
Let's jump in.
“We as consumers evolved consuming content, it all started with social media…”
5 Key Benefits of Integrating Shoppable Videos into Your Website:
Much like how dynamic content isn't confined to social media platforms, shoppable videos offer numerous benefits when integrated into a brand's website.
1. Understanding the Consumer Video Consumption Shift
With consumer behavior migrating toward video-centric platforms like TikTok and Instagram Reels, brands have an unprecedented opportunity to engage customers in a familiar context. It's not just about replacing static PDPs; it's about meeting consumers where they are.
2. Bridging the Video-to-Shop Gap
Dario emphasizes that most e-commerce platforms are still static and text-heavy, missing out on this enormous opportunity. Showday serves as the bridge, allowing brands to insert shoppable videos into product or landing pages. This not only makes online stores more engaging but also allows customers to have a more personalized experience.
“If you're a beauty brand, you can even embed like before and after or tutorials in a video format, which is much more engaging on the individual product pages.”
3. Simplifying the Technical Process
Setting up shoppable videos is easier than you might think, especially if your platform is Shopify. Showday functions as a user-friendly Shopify app, easing the technicalities of video uploads and product tagging. It allows easy upload of existing videos, tagging of products, and a one-click embed into your Shopify store. The process is guided and user-friendly, making it accessible even to those who are not tech-savvy. On the other hand, from the perspective of the consumer, there’s a shorter path to purchase when they interact with shoppable videos.
4. Amplifying Conversions with Real-Life Examples
Brands using Showday are already seeing tangible improvements in conversions. For instance, beauty brand Lashify saw a 21% lift in conversion rates post-implementation. The capacity to tag multiple products within one video also positively affects the Average Order Value (AOV).
“We built and optimized for site speed in the sense that we don't load the videos. When there's a page refresh, we actually wait for the customer to click on the video and then it just starts loading. So we have little to no impact on page speed.”
5. Measuring, Optimizing, and Integrating for the Future
Concerned about site speed? Showday minimizes impact on page loading times by only loading videos on user interaction. In addition, it provides a detailed analytics dashboard to monitor conversion metrics, enabling continuous optimization. Furthermore,features like live streaming and simulcasting, add another dimension to what brands can offer their audience.
Shoppable videos are here to revolutionize the e-commerce landscape. With platforms like Showday, it has never been easier to integrate this powerful feature into your digital strategy. The future of online shopping is not just about listing products; it's about providing a dynamic, engaging, and convenient experience for the consumer. And it looks like video will play a pivotal role in shaping the ever-evolving world of online retail.
Interested in optimizing your e-commerce experience? Check out Showday on the Shopify App Store for a 14-day free trial or book a demo with the team.
Dynamic video content is transforming the digital landscape — from TikTok and Instagram Reels to notable platforms like YouTube. This shift is particularly noteworthy for DTC eCommerce businesses eager to engage consumers where they already spend their time.
In an insightful episode of the E-commerce Coffee Break podcast, Dario Galbiati Alborghetti, the Founder and CEO of Showday, discussed the rise of video in e-commerce and how shoppable videos are changing the game. Here are five key takeaways for marketers and e-commerce businesses looking to leverage this trend.
The Consumer Video Consumption Shift
Bridging the Video-to-Shop Gap
Simplifying the Technical Process
Real-Life Examples of Boosting Conversions
Measuring, Optimizing, and Integrating for Success
Let's jump in.
“We as consumers evolved consuming content, it all started with social media…”
5 Key Benefits of Integrating Shoppable Videos into Your Website:
Much like how dynamic content isn't confined to social media platforms, shoppable videos offer numerous benefits when integrated into a brand's website.
1. Understanding the Consumer Video Consumption Shift
With consumer behavior migrating toward video-centric platforms like TikTok and Instagram Reels, brands have an unprecedented opportunity to engage customers in a familiar context. It's not just about replacing static PDPs; it's about meeting consumers where they are.
2. Bridging the Video-to-Shop Gap
Dario emphasizes that most e-commerce platforms are still static and text-heavy, missing out on this enormous opportunity. Showday serves as the bridge, allowing brands to insert shoppable videos into product or landing pages. This not only makes online stores more engaging but also allows customers to have a more personalized experience.
“If you're a beauty brand, you can even embed like before and after or tutorials in a video format, which is much more engaging on the individual product pages.”
3. Simplifying the Technical Process
Setting up shoppable videos is easier than you might think, especially if your platform is Shopify. Showday functions as a user-friendly Shopify app, easing the technicalities of video uploads and product tagging. It allows easy upload of existing videos, tagging of products, and a one-click embed into your Shopify store. The process is guided and user-friendly, making it accessible even to those who are not tech-savvy. On the other hand, from the perspective of the consumer, there’s a shorter path to purchase when they interact with shoppable videos.
4. Amplifying Conversions with Real-Life Examples
Brands using Showday are already seeing tangible improvements in conversions. For instance, beauty brand Lashify saw a 21% lift in conversion rates post-implementation. The capacity to tag multiple products within one video also positively affects the Average Order Value (AOV).
“We built and optimized for site speed in the sense that we don't load the videos. When there's a page refresh, we actually wait for the customer to click on the video and then it just starts loading. So we have little to no impact on page speed.”
5. Measuring, Optimizing, and Integrating for the Future
Concerned about site speed? Showday minimizes impact on page loading times by only loading videos on user interaction. In addition, it provides a detailed analytics dashboard to monitor conversion metrics, enabling continuous optimization. Furthermore,features like live streaming and simulcasting, add another dimension to what brands can offer their audience.
Shoppable videos are here to revolutionize the e-commerce landscape. With platforms like Showday, it has never been easier to integrate this powerful feature into your digital strategy. The future of online shopping is not just about listing products; it's about providing a dynamic, engaging, and convenient experience for the consumer. And it looks like video will play a pivotal role in shaping the ever-evolving world of online retail.
Interested in optimizing your e-commerce experience? Check out Showday on the Shopify App Store for a 14-day free trial or book a demo with the team.
Dynamic video content is transforming the digital landscape — from TikTok and Instagram Reels to notable platforms like YouTube. This shift is particularly noteworthy for DTC eCommerce businesses eager to engage consumers where they already spend their time.
In an insightful episode of the E-commerce Coffee Break podcast, Dario Galbiati Alborghetti, the Founder and CEO of Showday, discussed the rise of video in e-commerce and how shoppable videos are changing the game. Here are five key takeaways for marketers and e-commerce businesses looking to leverage this trend.
The Consumer Video Consumption Shift
Bridging the Video-to-Shop Gap
Simplifying the Technical Process
Real-Life Examples of Boosting Conversions
Measuring, Optimizing, and Integrating for Success
Let's jump in.
“We as consumers evolved consuming content, it all started with social media…”
5 Key Benefits of Integrating Shoppable Videos into Your Website:
Much like how dynamic content isn't confined to social media platforms, shoppable videos offer numerous benefits when integrated into a brand's website.
1. Understanding the Consumer Video Consumption Shift
With consumer behavior migrating toward video-centric platforms like TikTok and Instagram Reels, brands have an unprecedented opportunity to engage customers in a familiar context. It's not just about replacing static PDPs; it's about meeting consumers where they are.
2. Bridging the Video-to-Shop Gap
Dario emphasizes that most e-commerce platforms are still static and text-heavy, missing out on this enormous opportunity. Showday serves as the bridge, allowing brands to insert shoppable videos into product or landing pages. This not only makes online stores more engaging but also allows customers to have a more personalized experience.
“If you're a beauty brand, you can even embed like before and after or tutorials in a video format, which is much more engaging on the individual product pages.”
3. Simplifying the Technical Process
Setting up shoppable videos is easier than you might think, especially if your platform is Shopify. Showday functions as a user-friendly Shopify app, easing the technicalities of video uploads and product tagging. It allows easy upload of existing videos, tagging of products, and a one-click embed into your Shopify store. The process is guided and user-friendly, making it accessible even to those who are not tech-savvy. On the other hand, from the perspective of the consumer, there’s a shorter path to purchase when they interact with shoppable videos.
4. Amplifying Conversions with Real-Life Examples
Brands using Showday are already seeing tangible improvements in conversions. For instance, beauty brand Lashify saw a 21% lift in conversion rates post-implementation. The capacity to tag multiple products within one video also positively affects the Average Order Value (AOV).
“We built and optimized for site speed in the sense that we don't load the videos. When there's a page refresh, we actually wait for the customer to click on the video and then it just starts loading. So we have little to no impact on page speed.”
5. Measuring, Optimizing, and Integrating for the Future
Concerned about site speed? Showday minimizes impact on page loading times by only loading videos on user interaction. In addition, it provides a detailed analytics dashboard to monitor conversion metrics, enabling continuous optimization. Furthermore,features like live streaming and simulcasting, add another dimension to what brands can offer their audience.
Shoppable videos are here to revolutionize the e-commerce landscape. With platforms like Showday, it has never been easier to integrate this powerful feature into your digital strategy. The future of online shopping is not just about listing products; it's about providing a dynamic, engaging, and convenient experience for the consumer. And it looks like video will play a pivotal role in shaping the ever-evolving world of online retail.
Interested in optimizing your e-commerce experience? Check out Showday on the Shopify App Store for a 14-day free trial or book a demo with the team.