Welcome to Showday’s E-commerce Wisdom, a series where we dig into the minds of industry experts to bring you invaluable insights on trending topics. If you're keen on navigating the ever-changing landscape of e-commerce marketing, especially growth marketing, you won’t want to miss this conversation.
In today's interview, we are privileged to speak with Janky Patel, a renowned growth marketer highly-regarded for her exceptional services to leading eCommerce brands. With a track record of sending over 100 million emails/SMS and generating more than $50 million in new revenue, Janky brings a wealth of practical wisdom to the table. Dive into her insights on top growth strategies, optimizing email campaigns, the rise of shoppable videos, and a glimpse into the future of e-commerce.
—-
Showday: Let's start with your story. Can you tell us a bit about your personal journey and the experiences that have shaped your career in e-commerce and marketing?
JP: My journey in the world of e-commerce and marketing began with the launch of Glamour Jewelry Box, a jewelry subscription brand I co-founded with my sister. Through this venture, I gained comprehensive insights into the world of e-commerce. Our brand achieved recognition in prominent publications such as BuzzFeed, HuffPost, and Yahoo!. BRIDES Magazine even named us the #1 top jewelry subscription service. Among the various aspects I explored, digital marketing stood out as the most impactful.
Parallel to this, I started providing consulting services to other e-commerce brands, focusing on enhancing their marketing efforts. This marked a turning point where I had to decide between continuing with the e-commerce business or dedicating myself entirely to the consulting realm. The consulting business gained momentum quickly, outpacing the growth of my e-commerce venture. Ultimately, I chose to pursue consulting full-time as it enabled me to focus entirely on digital marketing efforts, an area that I'm deeply passionate about!
Showday: Those experiences must have played a role in your tremendous success, especially in sending over 100 million emails/SMS and generating a huge revenue through paid social advertising. What top three strategies would you recommend D2C brands focus on to kickstart their growth?
JP: Here are my top three recommended strategies:
Paid Social, primarily Meta. Meta offers unparalleled targeting capabilities and extensive reach with their advanced algorithm that outperforms other paid social platforms. It’s perfect if the brand is aiming for growth and positive performance outcomes.
Email Marketing: Email marketing remains a cornerstone for D2C growth. Building and nurturing a brand's subscriber list, and creating personalized and engaging email campaigns. This channel allows for direct communication with your audience, enhancing brand loyalty and driving conversions.
Paid search advertising is another essential avenue to drive growth especially to capture demand after generating it through paid social.
"Craft content that resonates with your audience, whether it's product highlights, promotions, or educational content."
Showday: Since one of those key strategies is email marketing, could you dive deeper into how Shopify merchants can optimize their email campaigns for better conversion rates?
JP: Optimizing email campaigns is important for Shopify merchants seeking improved conversion rates.
High-level, here are three key areas to focus on:
Flows: Implementing automated email flows to guide customers through their journey. This includes welcome automations, abandoned cart automations, post-purchase follow-ups, and more. These flows ensure timely engagement and increase the chances of conversion.
Campaigns: Creating targeted and compelling email campaigns. Craft content that resonates with your audience, whether it's product highlights, promotions, or educational content. And making use of attention-grabbing subject lines, visually appealing designs, and storytelling through copywriting.
Segmentation: Segmenting your email list based on various criteria such as purchase history, engagement level, and preferences. This allows you to send highly relevant content to specific segments, resulting in higher open and conversion rates.
Showday: Shoppable videos are emerging as another valuable tool in the e-commerce landscape. Given your background, could you share some insights into how shoppable videos can be seamlessly integrated with existing marketing efforts like email campaigns and paid social ads
JP: Shoppable videos are a valuable addition to e-commerce marketing especially their seamless integration into existing strategies like email campaigns and paid social ads.
I would recommend creating engaging, product-focused video content and embedding it within emails or landing pages, targeting relevant segmentations/target audiences.
In paid social ads, brands can use platforms offering interactive shopping features like Instagram or TikTok, accompanied by clear CTAs.
"I would recommend creating engaging, product-focused video content and embedding it within emails or landing pages, targeting relevant segmentations/target audiences."
Showday: You've consulted for various industries, beauty included. Are there specific growth strategies tailored for beauty products that might be universally applicable to other sectors?
JP: I believe that the fundamentals of ad copywriting are universally applicable across all industries. Effective ad copywriting is important and can serve as a foundation for success in marketing regardless of the sector.
Showday: Finally, as we look to the future, what are some emerging trends or technologies that you believe will reshape growth marketing in e-commerce over the next few years?
JP: As we consider the future of growth marketing in e-commerce, one emerging trend that stands out is the pivotal role of AI. I confidently believe that AI will be the most influential technology in shaping the landscape of growth marketing. My recommendation is to proactively embrace and learn how to leverage AI in your marketing strategies. Failing to do so may result in competitors surpassing you. It's essential to stay ahead of the curve in this dynamic industry.
—-
A big thank you to Janky Patel for sharing such valuable insights into the world of e-commerce growth marketing. It's evident that a blend of tried-and-true tactics and innovative approaches like AI will define the industry's future. For those keen on staying ahead of the curve, be sure to follow Janky on LinkedIn, where she shares daily updates on growth marketing strategies, tactics, and trends. And if you're looking for personalized guidance, don't hesitate to reach out to her directly for consultancy services. Stay tuned for more expert interviews in this dynamic and ever-changing field.
Follow Showday on Linkedin to be the first to hear about new "E-commerce Wisdom Interviews." To learn more about how shoppable videos can enhance your current marketing strategy don't hesitate to book a demo with the team or download Showday on the Shopify App store.
Welcome to Showday’s E-commerce Wisdom, a series where we dig into the minds of industry experts to bring you invaluable insights on trending topics. If you're keen on navigating the ever-changing landscape of e-commerce marketing, especially growth marketing, you won’t want to miss this conversation.
In today's interview, we are privileged to speak with Janky Patel, a renowned growth marketer highly-regarded for her exceptional services to leading eCommerce brands. With a track record of sending over 100 million emails/SMS and generating more than $50 million in new revenue, Janky brings a wealth of practical wisdom to the table. Dive into her insights on top growth strategies, optimizing email campaigns, the rise of shoppable videos, and a glimpse into the future of e-commerce.
—-
Showday: Let's start with your story. Can you tell us a bit about your personal journey and the experiences that have shaped your career in e-commerce and marketing?
JP: My journey in the world of e-commerce and marketing began with the launch of Glamour Jewelry Box, a jewelry subscription brand I co-founded with my sister. Through this venture, I gained comprehensive insights into the world of e-commerce. Our brand achieved recognition in prominent publications such as BuzzFeed, HuffPost, and Yahoo!. BRIDES Magazine even named us the #1 top jewelry subscription service. Among the various aspects I explored, digital marketing stood out as the most impactful.
Parallel to this, I started providing consulting services to other e-commerce brands, focusing on enhancing their marketing efforts. This marked a turning point where I had to decide between continuing with the e-commerce business or dedicating myself entirely to the consulting realm. The consulting business gained momentum quickly, outpacing the growth of my e-commerce venture. Ultimately, I chose to pursue consulting full-time as it enabled me to focus entirely on digital marketing efforts, an area that I'm deeply passionate about!
Showday: Those experiences must have played a role in your tremendous success, especially in sending over 100 million emails/SMS and generating a huge revenue through paid social advertising. What top three strategies would you recommend D2C brands focus on to kickstart their growth?
JP: Here are my top three recommended strategies:
Paid Social, primarily Meta. Meta offers unparalleled targeting capabilities and extensive reach with their advanced algorithm that outperforms other paid social platforms. It’s perfect if the brand is aiming for growth and positive performance outcomes.
Email Marketing: Email marketing remains a cornerstone for D2C growth. Building and nurturing a brand's subscriber list, and creating personalized and engaging email campaigns. This channel allows for direct communication with your audience, enhancing brand loyalty and driving conversions.
Paid search advertising is another essential avenue to drive growth especially to capture demand after generating it through paid social.
"Craft content that resonates with your audience, whether it's product highlights, promotions, or educational content."
Showday: Since one of those key strategies is email marketing, could you dive deeper into how Shopify merchants can optimize their email campaigns for better conversion rates?
JP: Optimizing email campaigns is important for Shopify merchants seeking improved conversion rates.
High-level, here are three key areas to focus on:
Flows: Implementing automated email flows to guide customers through their journey. This includes welcome automations, abandoned cart automations, post-purchase follow-ups, and more. These flows ensure timely engagement and increase the chances of conversion.
Campaigns: Creating targeted and compelling email campaigns. Craft content that resonates with your audience, whether it's product highlights, promotions, or educational content. And making use of attention-grabbing subject lines, visually appealing designs, and storytelling through copywriting.
Segmentation: Segmenting your email list based on various criteria such as purchase history, engagement level, and preferences. This allows you to send highly relevant content to specific segments, resulting in higher open and conversion rates.
Showday: Shoppable videos are emerging as another valuable tool in the e-commerce landscape. Given your background, could you share some insights into how shoppable videos can be seamlessly integrated with existing marketing efforts like email campaigns and paid social ads
JP: Shoppable videos are a valuable addition to e-commerce marketing especially their seamless integration into existing strategies like email campaigns and paid social ads.
I would recommend creating engaging, product-focused video content and embedding it within emails or landing pages, targeting relevant segmentations/target audiences.
In paid social ads, brands can use platforms offering interactive shopping features like Instagram or TikTok, accompanied by clear CTAs.
"I would recommend creating engaging, product-focused video content and embedding it within emails or landing pages, targeting relevant segmentations/target audiences."
Showday: You've consulted for various industries, beauty included. Are there specific growth strategies tailored for beauty products that might be universally applicable to other sectors?
JP: I believe that the fundamentals of ad copywriting are universally applicable across all industries. Effective ad copywriting is important and can serve as a foundation for success in marketing regardless of the sector.
Showday: Finally, as we look to the future, what are some emerging trends or technologies that you believe will reshape growth marketing in e-commerce over the next few years?
JP: As we consider the future of growth marketing in e-commerce, one emerging trend that stands out is the pivotal role of AI. I confidently believe that AI will be the most influential technology in shaping the landscape of growth marketing. My recommendation is to proactively embrace and learn how to leverage AI in your marketing strategies. Failing to do so may result in competitors surpassing you. It's essential to stay ahead of the curve in this dynamic industry.
—-
A big thank you to Janky Patel for sharing such valuable insights into the world of e-commerce growth marketing. It's evident that a blend of tried-and-true tactics and innovative approaches like AI will define the industry's future. For those keen on staying ahead of the curve, be sure to follow Janky on LinkedIn, where she shares daily updates on growth marketing strategies, tactics, and trends. And if you're looking for personalized guidance, don't hesitate to reach out to her directly for consultancy services. Stay tuned for more expert interviews in this dynamic and ever-changing field.
Follow Showday on Linkedin to be the first to hear about new "E-commerce Wisdom Interviews." To learn more about how shoppable videos can enhance your current marketing strategy don't hesitate to book a demo with the team or download Showday on the Shopify App store.
Welcome to Showday’s E-commerce Wisdom, a series where we dig into the minds of industry experts to bring you invaluable insights on trending topics. If you're keen on navigating the ever-changing landscape of e-commerce marketing, especially growth marketing, you won’t want to miss this conversation.
In today's interview, we are privileged to speak with Janky Patel, a renowned growth marketer highly-regarded for her exceptional services to leading eCommerce brands. With a track record of sending over 100 million emails/SMS and generating more than $50 million in new revenue, Janky brings a wealth of practical wisdom to the table. Dive into her insights on top growth strategies, optimizing email campaigns, the rise of shoppable videos, and a glimpse into the future of e-commerce.
—-
Showday: Let's start with your story. Can you tell us a bit about your personal journey and the experiences that have shaped your career in e-commerce and marketing?
JP: My journey in the world of e-commerce and marketing began with the launch of Glamour Jewelry Box, a jewelry subscription brand I co-founded with my sister. Through this venture, I gained comprehensive insights into the world of e-commerce. Our brand achieved recognition in prominent publications such as BuzzFeed, HuffPost, and Yahoo!. BRIDES Magazine even named us the #1 top jewelry subscription service. Among the various aspects I explored, digital marketing stood out as the most impactful.
Parallel to this, I started providing consulting services to other e-commerce brands, focusing on enhancing their marketing efforts. This marked a turning point where I had to decide between continuing with the e-commerce business or dedicating myself entirely to the consulting realm. The consulting business gained momentum quickly, outpacing the growth of my e-commerce venture. Ultimately, I chose to pursue consulting full-time as it enabled me to focus entirely on digital marketing efforts, an area that I'm deeply passionate about!
Showday: Those experiences must have played a role in your tremendous success, especially in sending over 100 million emails/SMS and generating a huge revenue through paid social advertising. What top three strategies would you recommend D2C brands focus on to kickstart their growth?
JP: Here are my top three recommended strategies:
Paid Social, primarily Meta. Meta offers unparalleled targeting capabilities and extensive reach with their advanced algorithm that outperforms other paid social platforms. It’s perfect if the brand is aiming for growth and positive performance outcomes.
Email Marketing: Email marketing remains a cornerstone for D2C growth. Building and nurturing a brand's subscriber list, and creating personalized and engaging email campaigns. This channel allows for direct communication with your audience, enhancing brand loyalty and driving conversions.
Paid search advertising is another essential avenue to drive growth especially to capture demand after generating it through paid social.
"Craft content that resonates with your audience, whether it's product highlights, promotions, or educational content."
Showday: Since one of those key strategies is email marketing, could you dive deeper into how Shopify merchants can optimize their email campaigns for better conversion rates?
JP: Optimizing email campaigns is important for Shopify merchants seeking improved conversion rates.
High-level, here are three key areas to focus on:
Flows: Implementing automated email flows to guide customers through their journey. This includes welcome automations, abandoned cart automations, post-purchase follow-ups, and more. These flows ensure timely engagement and increase the chances of conversion.
Campaigns: Creating targeted and compelling email campaigns. Craft content that resonates with your audience, whether it's product highlights, promotions, or educational content. And making use of attention-grabbing subject lines, visually appealing designs, and storytelling through copywriting.
Segmentation: Segmenting your email list based on various criteria such as purchase history, engagement level, and preferences. This allows you to send highly relevant content to specific segments, resulting in higher open and conversion rates.
Showday: Shoppable videos are emerging as another valuable tool in the e-commerce landscape. Given your background, could you share some insights into how shoppable videos can be seamlessly integrated with existing marketing efforts like email campaigns and paid social ads
JP: Shoppable videos are a valuable addition to e-commerce marketing especially their seamless integration into existing strategies like email campaigns and paid social ads.
I would recommend creating engaging, product-focused video content and embedding it within emails or landing pages, targeting relevant segmentations/target audiences.
In paid social ads, brands can use platforms offering interactive shopping features like Instagram or TikTok, accompanied by clear CTAs.
"I would recommend creating engaging, product-focused video content and embedding it within emails or landing pages, targeting relevant segmentations/target audiences."
Showday: You've consulted for various industries, beauty included. Are there specific growth strategies tailored for beauty products that might be universally applicable to other sectors?
JP: I believe that the fundamentals of ad copywriting are universally applicable across all industries. Effective ad copywriting is important and can serve as a foundation for success in marketing regardless of the sector.
Showday: Finally, as we look to the future, what are some emerging trends or technologies that you believe will reshape growth marketing in e-commerce over the next few years?
JP: As we consider the future of growth marketing in e-commerce, one emerging trend that stands out is the pivotal role of AI. I confidently believe that AI will be the most influential technology in shaping the landscape of growth marketing. My recommendation is to proactively embrace and learn how to leverage AI in your marketing strategies. Failing to do so may result in competitors surpassing you. It's essential to stay ahead of the curve in this dynamic industry.
—-
A big thank you to Janky Patel for sharing such valuable insights into the world of e-commerce growth marketing. It's evident that a blend of tried-and-true tactics and innovative approaches like AI will define the industry's future. For those keen on staying ahead of the curve, be sure to follow Janky on LinkedIn, where she shares daily updates on growth marketing strategies, tactics, and trends. And if you're looking for personalized guidance, don't hesitate to reach out to her directly for consultancy services. Stay tuned for more expert interviews in this dynamic and ever-changing field.
Follow Showday on Linkedin to be the first to hear about new "E-commerce Wisdom Interviews." To learn more about how shoppable videos can enhance your current marketing strategy don't hesitate to book a demo with the team or download Showday on the Shopify App store.