CITYFRAMES uses shoppable videos to boost conversions by 16%
16
%
lift in conversion rate
15
x
ROI for branded video content
2
x
fewer clicks to checkout
Want to learn more?
Background
CITYFRAMES is a Frankfurt-based design startup recreating the world’s greatest cities as realistic, high-quality 3D miniature models. As a DTC brand, the small CITYFRAMES team brings their replicas to buyers all over the globe, connecting them with the cities they love. To best capture these visually stunning products, CITYFRAMES invests heavily in video content.
When their team struggled to repurpose that content for their website, they enlisted Showday — and created a dynamic, engaging, and frictionless journey for their DTC customers.
“Many brands put a ton of work into creating this video content. You want people to see it — not just once or twice on social media, but in your website experience, too. Showday is a great way to do that and monetize it as well.”
Alexander Müller
Founder of CITYFRAMES
The Challenge
Shoppers are turned off by clunky, lagging video content
CITYFRAMES specializes in highly realistic 3D replicas of cities, meaning the beauty of their work can’t be captured in static product images. Instead, they’ve invested in high-quality video content for Instagram Stories, Reels, and more — and their users love to see it.
However, when they decided to repurpose this successful content for their actual DTC website, they ran into two major hurdles:
Clunky UX
When they included videos in their standard image galleries, there was significant lag and slow load times. Shoppers simply lost patience and clicked away. Plus, there were no CTAs attached to the videos, making it impossible to interact with or convert based on this content.Unattractive UI
To match modern app experiences, CITYFRAMES ensures their content is optimized for mobile browsing (i.e. with a 16:9 aspect ratio). Unfortunately, their website as it was cropped and shrunk content, ruining the experience.
They needed a truly seamless tool for bringing video content to their DTC site.
So, they turned to the Shopify app store, discovered Showday, and quickly fell in love.
“At CITYFRAMES, we love to use Instagram Stories, Reels, and more to show what we do and our creations through videos, especially since it’s a 3D product. You get a real feeling for it. We needed an easy, frictionless way to get all of those videos onto our website.”
Alexander Müller
Founder of CITYFRAMES
The Solution
Frictionless setup for brands & frictionless purchase for shoppers
According to Alexander Müller, Founder of CITYFRAMES, Showday stands out in the eCom landscape because it creates frictionless experiences for everyone involved with a brand: both the team and the shoppers.
Rapid onboarding and video deployment:
It took the team at CITYFRAMES about 30 minutes to go from installing Showday from the app store to successfully deploying shoppable videos on their website.“We have a lot of content on the horizon,” explains Alexander, “so we need an interface where we can upload new content as quickly as we produce it.” Luckily, Showday provides exactly that.
A frictionless path from product discovery to purchase:
Shoppers can browse 500 SKUs (and counting) on the CITYFRAMES website. “That can just be an overwhelming variety,” Alexander admits.
Now, his team leverages Showday to simplify that user journey — from product discovery to purchase — into one shoppable video experience. Rather than having to figure out where to begin on the CITYFRAMES site, a potential customer can simply:
Watch a built-in shoppable video and find a product they’re interested in
Make two taps: one to discover what the product is and another to add to cart
Effortlessly purchase the product from there — without ever exiting that video frame
According to Alexander, Showday works so well because it makes shopping from CITYFRAMES as seamless as swiping through dynamic video content on Instagram or TikTok.
“To be honest, I went to the Shopify app store — and I’m lucky that Showday was the first app I clicked. You install the app, and after half an hour, you already have your first videos live on your brand site. It is just so easy to set up.”
Alexander Müller
Founder of CITYFRAMES
The Results
Showday’s shoppable videos boost engagement & conversions
Overall, customers of CITYFRAMES have excitedly interacted with these new shoppable videos. Alexander attributes this to Showday’s dual value, as shoppable videos are both:
Dynamic enough to get shoppers excited and falling in love with the brand’s 3D models
Streamlined enough that shoppers only need to click on a video to purchase what’s caught their eye
“If one of our visitors sees a video with a product they like, Showday gives them the easy opportunity to find out what SKU it is, click it, and buy it just like that. It’s great how Showday lets you see the product directly behind the content.”
Alexander Müller
Founder of CITYFRAMES
The Future
Showday is now essential to the engaging CITYFRAMES experience
For any fellow DTC founders, Alexander drives home the fact that your brand already invests so much into creating beautiful video content. Why not do what you can to maximize its ROI? For the CITYFRAMES team, that was effortless thanks to Showday.
Looking forward, they plan to keep iterating on ideal formats, placements, and more for their website. Once CITYFRAMES nails their formula, they’ll be generating more videos than ever and refreshing site contentweekly to keep things engaging for their shoppers.
CITYFRAMES uses shoppable videos to boost conversions by 16%
16
%
lift in conversion
15
x
ROI for branded video content
2
x
fewer clicks to checkout
CITYFRAMES uses shoppable videos to boost conversions by 16%
16
%
lift in conversion
15
x
ROI for branded video content
2
x
fewer clicks to checkout
Description
Example
Background
CITYFRAMES is a Frankfurt-based design startup recreating the world’s greatest cities as realistic, high-quality 3D miniature models. As a DTC brand, the small CITYFRAMES team brings their replicas to buyers all over the globe, connecting them with the cities they love. To best capture these visually stunning products, CITYFRAMES invests heavily in video content.
When their team struggled to repurpose that content for their website, they enlisted Showday — and created a dynamic, engaging, and frictionless journey for their DTC customers.
“Many brands put a ton of work into creating this video content. You want people to see it — not just once or twice on social media, but in your website experience, too. Showday is a great way to do that and monetize it as well.”
Alexander Müller
Founder of CITYFRAMES
The Challenge
Shoppers are turned off by clunky, lagging video content
CITYFRAMES specializes in highly realistic 3D replicas of cities, meaning the beauty of their work can’t be captured in static product images. Instead, they’ve invested in high-quality video content for Instagram Stories, Reels, and more — and their users love to see it.
However, when they decided to repurpose this successful content for their actual DTC website, they ran into two major hurdles:
Clunky UX
When they included videos in their standard image galleries, there was significant lag and slow load times. Shoppers simply lost patience and clicked away. Plus, there were no CTAs attached to the videos, making it impossible to interact with or convert based on this content.
Unattractive UI
To match modern app experiences, CITYFRAMES ensures their content is optimized for mobile browsing (i.e. with a 16:9 aspect ratio). Unfortunately, their website as it was cropped and shrunk content, ruining the experience.
They needed a truly seamless tool for bringing video content to their DTC site.
So, they turned to the Shopify app store, discovered Showday, and quickly fell in love.
“At CITYFRAMES, we love to use Instagram Stories, Reels, and more to show what we do and our creations through videos, especially since it’s a 3D product. You get a real feeling for it. We needed an easy, frictionless way to get all of those videos onto our website.”
Alexander Müller
Founder of CITYFRAMES
The Solution
Frictionless setup for brands & frictionless purchase for shoppers
According to Alexander Müller, Founder of CITYFRAMES, Showday stands out in the eCom landscape because it creates frictionless experiences for everyone involved with a brand: both the team and the shoppers.
Rapid onboarding and video deployment:
It took the team at CITYFRAMES about 30 minutes to go from installing Showday from the app store to successfully deploying shoppable videos on their website.
“We have a lot of content on the horizon,” explains Alexander, “so we need an interface where we can upload new content as quickly as we produce it.” Luckily, Showday provides exactly that.
A frictionless path from product discovery to purchase:
Shoppers can browse 500 SKUs (and counting) on the CITYFRAMES website. “That can just be an overwhelming variety,” Alexander admits.
Now, his team leverages Showday to simplify that user journey — from product discovery to purchase — into one shoppable video experience. Rather than having to figure out where to begin on the CITYFRAMES site, a potential customer can simply:
Watch a built-in shoppable video and find a product they’re interested in
Make two taps: one to discover what the product is and another to add to cart
Effortlessly purchase the product from there — without ever exiting that video frame
According to Alexander, Showday works so well because it makes shopping from CITYFRAMES as seamless as swiping through dynamic video content on Instagram or TikTok.
“To be honest, I went to the Shopify app store — and I’m lucky that Showday was the first app I clicked. You install the app, and after half an hour, you already have your first videos live on your brand site. It is just so easy to set up.”
Alexander Müller
Founder of CITYFRAMES
The Results
Showday’s shoppable videos boost engagement & conversions
Overall, customers of CITYFRAMES have excitedly interacted with these new shoppable videos. Alexander attributes this to Showday’s dual value, as shoppable videos are both:
Dynamic enough to get shoppers excited and falling in love with the brand’s 3D models
Streamlined enough that shoppers only need to click on a video to purchase what’s caught their eye
“If one of our visitors sees a video with a product they like, Showday gives them the easy opportunity to find out what SKU it is, click it, and buy it just like that. It’s great how Showday lets you see the product directly behind the content.”
Alexander Müller
Founder of CITYFRAMES
The Future
Showday is now essential to the engaging CITYFRAMES experience
For any fellow DTC founders, Alexander drives home the fact that your brand already invests so much into creating beautiful video content. Why not do what you can to maximize its ROI? For the CITYFRAMES team, that was effortless thanks to Showday.
Looking forward, they plan to keep iterating on ideal formats, placements, and more for their website. Once CITYFRAMES nails their formula, they’ll be generating more videos than ever and refreshing site content weekly to keep things engaging for their shoppers.
Want to learn more?
Want to learn more?
Background
CITYFRAMES is a Frankfurt-based design startup recreating the world’s greatest cities as realistic, high-quality 3D miniature models. As a DTC brand, the small CITYFRAMES team brings their replicas to buyers all over the globe, connecting them with the cities they love. To best capture these visually stunning products, CITYFRAMES invests heavily in video content.
When their team struggled to repurpose that content for their website, they enlisted Showday — and created a dynamic, engaging, and frictionless journey for their DTC customers.
“Many brands put a ton of work into creating this video content. You want people to see it — not just once or twice on social media, but in your website experience, too. Showday is a great way to do that and monetize it as well.”
Alexander Müller
Founder of CITYFRAMES
The Challenge
Shoppers are turned off by clunky, lagging video content
CITYFRAMES specializes in highly realistic 3D replicas of cities, meaning the beauty of their work can’t be captured in static product images. Instead, they’ve invested in high-quality video content for Instagram Stories, Reels, and more — and their users love to see it.
However, when they decided to repurpose this successful content for their actual DTC website, they ran into two major hurdles:
Clunky UX
When they included videos in their standard image galleries, there was significant lag and slow load times. Shoppers simply lost patience and clicked away. Plus, there were no CTAs attached to the videos, making it impossible to interact with or convert based on this content.
Unattractive UI
To match modern app experiences, CITYFRAMES ensures their content is optimized for mobile browsing (i.e. with a 16:9 aspect ratio). Unfortunately, their website as it was cropped and shrunk content, ruining the experience.
They needed a truly seamless tool for bringing video content to their DTC site.
So, they turned to the Shopify app store, discovered Showday, and quickly fell in love.
“At CITYFRAMES, we love to use Instagram Stories, Reels, and more to show what we do and our creations through videos, especially since it’s a 3D product. You get a real feeling for it. We needed an easy, frictionless way to get all of those videos onto our website.”
Alexander Müller
Founder of CITYFRAMES
The Solution
Frictionless setup for brands & frictionless purchase for shoppers
According to Alexander Müller, Founder of CITYFRAMES, Showday stands out in the eCom landscape because it creates frictionless experiences for everyone involved with a brand: both the team and the shoppers.
Rapid onboarding and video deployment:
It took the team at CITYFRAMES about 30 minutes to go from installing Showday from the app store to successfully deploying shoppable videos on their website.
“We have a lot of content on the horizon,” explains Alexander, “so we need an interface where we can upload new content as quickly as we produce it.” Luckily, Showday provides exactly that.
A frictionless path from product discovery to purchase:
Shoppers can browse 500 SKUs (and counting) on the CITYFRAMES website. “That can just be an overwhelming variety,” Alexander admits.
Now, his team leverages Showday to simplify that user journey — from product discovery to purchase — into one shoppable video experience. Rather than having to figure out where to begin on the CITYFRAMES site, a potential customer can simply:
Watch a built-in shoppable video and find a product they’re interested in
Make two taps: one to discover what the product is and another to add to cart
Effortlessly purchase the product from there — without ever exiting that video frame
According to Alexander, Showday works so well because it makes shopping from CITYFRAMES as seamless as swiping through dynamic video content on Instagram or TikTok.
“To be honest, I went to the Shopify app store — and I’m lucky that Showday was the first app I clicked. You install the app, and after half an hour, you already have your first videos live on your brand site. It is just so easy to set up.”
Alexander Müller
Founder of CITYFRAMES
The Results
Showday’s shoppable videos boost engagement & conversions
Overall, customers of CITYFRAMES have excitedly interacted with these new shoppable videos. Alexander attributes this to Showday’s dual value, as shoppable videos are both:
Dynamic enough to get shoppers excited and falling in love with the brand’s 3D models
Streamlined enough that shoppers only need to click on a video to purchase what’s caught their eye
“If one of our visitors sees a video with a product they like, Showday gives them the easy opportunity to find out what SKU it is, click it, and buy it just like that. It’s great how Showday lets you see the product directly behind the content.”
Alexander Müller
Founder of CITYFRAMES
The Future
Showday is now essential to the engaging CITYFRAMES experience
For any fellow DTC founders, Alexander drives home the fact that your brand already invests so much into creating beautiful video content. Why not do what you can to maximize its ROI? For the CITYFRAMES team, that was effortless thanks to Showday.
Looking forward, they plan to keep iterating on ideal formats, placements, and more for their website. Once CITYFRAMES nails their formula, they’ll be generating more videos than ever and refreshing site content weekly to keep things engaging for their shoppers.