How Fulton boosted conversions by 15% with shoppable videos
15
%
Average video CVR
10
x
ROI
<30
min
Implementation time
Description
Example
Background
Fulton is a contemporary insole brand based in Brooklyn, New York, founded by Libie Motchan and Daniel Nelson. Fulton's mission is to provide people with comfortable, supportive insoles made from cork to alleviate pain in the feet, knees, hips, and back caused by unsupportive shoes.Their unique product addresses a common issue among consumers, and they aim to educate their audience about the benefits of using their insoles. Since its launch in March 2021, Fulton has grown to be a leading DTC brand in the health and fitness space.
The Challenge
Fulton faced the challenge of establishing its brand and educating consumers about the benefits of its unique insoles. With a focus on direct-to-consumer sales and a relatively new product category, they were looking for new ways of:
Creating engaging and informative short-form videos.
Educating consumers about the product and its advantages.
Conveying the insoles' comfort and functionality effectively for online audiences.
As consumers' attention spans continued to shrink in the digital age, Fulton was focused on bridging the knowledge gap about their product.
The Solution
Interactive shoppable videos to welcome site visitors
To address these challenges, Fulton turned to Showday, aiming to transform their existing video content into interactive and shoppable experiences. Showday helped Fulton embed shoppable videos into their website, allowing customers to explore their insoles' benefits in an engaging manner. Fulton conducted A/B tests on landing pages that frequently attracted paid traffic to gauge the impact of shoppable videos on their website's conversion rate.
Their landing pages now showcase UGC and product demonstrations on Showday's interactive mini-player display to engage customers that visit their site.
“We did a test of using the mini player, versus using a carousel, versus nothing to just see how it would work on that page. And we saw really, really impressive results. Recently the test ended and we're very excited!”
Libie Motchan
Co-Founder of Fulton
“We have been very hyper focused on being efficient and finding out who our target audience is, how to speak to them, how to create creatives that resonate…”
Libie Motchan
Co-Founder of Fulton
The Results
Lower customer acquisition costs with 1 simple integration
The team at Fulton Insoles has seen significant success on the landing pages they implemented Showday's widget on.
Take a look at some of their metrics:
15% average video CVR
10x + ROI
<30m implementation time
They have also seen enhanced customer engagement with the interactive video content, leading to increased interest and trust in their product and have lowered the overall cost of acquiring new customers.
As Fulton expands its product range and content library, they plan to further leverage Showday's platform to educate their audience and drive conversions for their new offerings.
“The results that we're seeing speak for themselves, seeing like a 15% improvement in conversion rate, which is kind of crazy.”
Libie Motchan
Co-Founder of Fulton
“Showday is really easy to test. It did not take very long at all to set it up… Use your existing content. Don't create any new pages or anything like that, test it with a split test… it probably will work because it was pretty surprising how amazing it was for us.”
Libie Motchan
Co-Founder of Fulton
The Future
Showday is now essential to the engaging Fulton experience
Fulton's exploration of Showday continues to evolve as they explore new ways to leverage shoppable video content. The team at Fulton look forward to creating more video content that can be leveraged in shoppable video.
Future strategies include:
Founder-Led Content: Incorporating founder-led videos to provide a personal touch and connect with customers on a deeper level.
Educational Content: Creating more educational videos to explain the benefits of their products, especially as they introduce new items to their catalog.
Optimizing Product Messaging: Continuously testing and refining messaging to effectively address customer pain points and concerns.
Fulton's journey with Showday has not only improved their website's conversion rates but has also positioned them as an innovative brand that effectively uses shoppable video content to engage and educate their customers. As they expand their product line and content library, Fulton looks forward to continued success in optimizing customer engagement and conversions.
Want to learn more?
How Fulton boosted conversions by 15% with shoppable videos
15
%
Average video CVR
10
x
ROI
<30
min
Implementation time
Want to learn more?
Background
Fulton is a contemporary insole brand based in Brooklyn, New York, founded by Libie Motchan and Daniel Nelson. Fulton's mission is to provide people with comfortable, supportive insoles made from cork to alleviate pain in the feet, knees, hips, and back caused by unsupportive shoes.Their unique product addresses a common issue among consumers, and they aim to educate their audience about the benefits of using their insoles. Since its launch in March 2021, Fulton has grown to be a leading DTC brand in the health and fitness space.
The Challenge
Fulton faced the challenge of establishing its brand and educating consumers about the benefits of its unique insoles. With a focus on direct-to-consumer sales and a relatively new product category, they were looking for new ways of:
Creating engaging and informative short-form videos.
Educating consumers about the product and its advantages.
Conveying the insoles' comfort and functionality effectively for online audiences.
As consumers' attention spans continued to shrink in the digital age, Fulton was focused on bridging the knowledge gap about their product.
The Solution
Interactive shoppable videos to welcome site visitors
To address these challenges, Fulton turned to Showday, aiming to transform their existing video content into interactive and shoppable experiences. Showday helped Fulton embed shoppable videos into their website, allowing customers to explore their insoles' benefits in an engaging manner. Fulton conducted A/B tests on landing pages that frequently attracted paid traffic to gauge the impact of shoppable videos on their website's conversion rate.
Their landing pages now showcase UGC and product demonstrations on Showday's interactive mini-player display to engage customers that visit their site.
“We have been very hyper focused on being efficient and finding out who our target audience is, how to speak to them, how to create creatives that resonate…”
Libie Motchan
Co-Founder of Fulton
“We did a test of using the mini player, versus using a carousel, versus nothing to just see how it would work on that page. And we saw really, really impressive results. Recently the test ended and we're very excited!”
Libie Motchan
Co-Founder of Fulton
The Results
Lower customer acquisition costs with 1 simple integration
The team at Fulton Insoles has seen significant success on the landing pages they implemented Showday's widget on.
Take a look at some of their metrics:
15% average video CVR
10x + ROI
<30m implementation time
They have also seen enhanced customer engagement with the interactive video content, leading to increased interest and trust in their product and have lowered the overall cost of acquiring new customers.
As Fulton expands its product range and content library, they plan to further leverage Showday's platform to educate their audience and drive conversions for their new offerings.
“The results that we're seeing speak for themselves, seeing like a 15% improvement in conversion rate, which is kind of crazy.”
Libie Motchan
Co-Founder of Fulton
The Future
Showday is now essential to the engaging Fulton experience
Fulton's exploration of Showday continues to evolve as they explore new ways to leverage shoppable video content. The team at Fulton looks forward to creating more video content that can be leveraged in shoppable video.
Future strategies include:
Founder-Led Content: Incorporating founder-led videos to provide a personal touch and connect with customers on a deeper level.
Educational Content: Creating more educational videos to explain the benefits of their products, especially as they introduce new items to their catalog.
Optimizing Product Messaging: Continuously testing and refining messaging to effectively address customer pain points and concerns.
Fulton's journey with Showday has not only improved their website's conversion rates but has also positioned them as an innovative brand that effectively uses shoppable video content to engage and educate their customers. As they expand their product line and content library, Fulton looks forward to continued success in optimizing customer engagement and conversions.
“Showday is really easy to test. It did not take very long at all to set it up… Use your existing content. Don't create any new pages or anything like that, test it with a split test… it probably will work because it was pretty surprising how amazing it was for us.”
Libie Motchan
Co-Founder of Fulton
How Fulton boosted conversions by 15% with shoppable videos
15
%
Average video CVR
10
x
ROI
<30
min
Implementation time
Want to learn more?
Background
Fulton is a contemporary insole brand based in Brooklyn, New York, founded by Libie Motchan and Daniel Nelson. Fulton's mission is to provide people with comfortable, supportive insoles made from cork to alleviate pain in the feet, knees, hips, and back caused by unsupportive shoes. Their unique product addresses a common issue among consumers, and they aim to educate their audience about the benefits of using their insoles. Since its launch in March 2021, Fulton has grown to be a leading DTC brand in the health and fitness space.
The Challenge
Fulton faced the challenge of establishing its brand and educating consumers about the benefits of its unique insoles. With a focus on direct-to-consumer sales and a relatively new product category, they were looking for new ways of:
Creating engaging and informative short-form videos.
Educating consumers about the product and its advantages.
Conveying the insoles' comfort and functionality effectively for online audiences.
As consumers' attention spans continued to shrink in the digital age, Fulton was focused on bridging the knowledge gap about their product.
“The results that we're seeing speak for themselves, seeing like a 15% improvement in conversion rate, which is kind of crazy.”
Libie Motchan
Co-Founder of Fulton
“We have been very hyper focused on being efficient and finding out who our target audience is, how to speak to them, how to create creatives that resonate…”
Libie Motchan
Co-Founder of Fulton
“We did a test of using the mini player, versus using a carousel, versus nothing to just see how it would work on that page. And we saw really, really impressive results. Recently the test ended and we're very excited!”
Libie Motchan
Co-Founder of Fulton
The Solution
Interactive shoppable videos to welcome site visitors
To address these challenges, Fulton turned to Showday, aiming to transform their existing video content into interactive and shoppable experiences. Showday helped Fulton embed shoppable videos into their website, allowing customers to explore their insoles' benefits in an engaging manner. Fulton conducted A/B tests on landing pages that frequently attracted paid traffic to gauge the impact of shoppable videos on their website's conversion rate.
Their landing pages now showcase UGC and product demonstrations on Showday's interactive mini-player display to engage customers that visit their site.
“Showday is really easy to test. It did not take very long at all to set it up… Use your existing content. Don't create any new pages or anything like that, test it with a split test… it probably will work because it was pretty surprising how amazing it was for us.”
Libie Motchan
Co-Founder of Fulton
The Results
Lower customer acquisition costs with 1 simple integration
The team at Fulton Insoles has seen significant success on the landing pages they implemented Showday's widget on.
Take a look at some of their metrics:
15% average video CVR
10x + ROI
<30m implementation time
They have also seen enhanced customer engagement with the interactive video content, leading to increased interest and trust in their product and have lowered the overall cost of acquiring new customers.
As Fulton expands its product range and content library, they plan to further leverage Showday's platform to educate their audience and drive conversions for their new offerings.
The Future
Showday is now essential to the engaging Fulton experience
Fulton's exploration of Showday continues to evolve as they explore new ways to leverage shoppable video content. The team at Fulton looks forward to creating more video content that can be leveraged in shoppable videos.
Future strategies include:
Founder-Led Content: Incorporating founder-led videos to provide a personal touch and connect with customers on a deeper level.
Educational Content: Creating more educational videos to explain the benefits of their products, especially as they introduce new items to their catalog.
Optimizing Product Messaging: Continuously testing and refining messaging to effectively address customer pain points and concerns.
Fulton's journey with Showday has not only improved their website's conversion rates but has also positioned them as an innovative brand that effectively uses shoppable video content to engage and educate their customers. As they expand their product line and content library, Fulton looks forward to continued success in optimizing customer engagement and conversions.