How Harney & Sons boost ROI by 10x with shoppable stories
13
%
Average video CVR
10
x
ROI
<30
min
Implementation time
Description
Example
Background
Harney & Sons was founded back in 1983, rising from a modest start-up operating out of a garage to a renowned tea brand enjoyed worldwide. This family-run business, once a direct mail-order service, gradually built a robust wholesale network, partnering with illustrious names like William Sonoma and The Plaza hotel. Fast-forward to today, Harney & Sons owns sprawling production facilities across the United States, offering an array of over 300 tea varieties.
The Challenge
Capturing the sensory allure of aromatic teas and translating it into the digital sphere can be a challenge. Harney & Sons sought to augment their communication with customers through three key strategies:
Product Education: The company aimed to find an effective method to convey the unique quality, flavor profiles, and overall allure of their tea offerings to online customers.
Dynamic Content: The goal was to transform their product pages from a static landscape of single videos and text-based reviews to a more immersive and captivating format.
Mobile Shopping Optimization: Harney & Sons aspired to optimize their mobile shopping experience with vertical videos that would effectively translate the sensory appeal of their teas to customers.
The Solution
A dynamic mobile shopping experience for brands
Showday's unique product offered a solution that matched Harney & Sons' requirements perfectly. Showday's innovative Instagram story-style shoppable videos allowed Harney & Sons to enrich their product pages with dynamic content, resulting in a more interactive, mobile-friendly experience.
Harney & Sons collaborated with the Showday team to introduce story-style shoppable videos for their best-selling products. The product detail pages now exhibit videos on brewing techniques, customer reviews, and a product showcase. The interactive display allows customers to engage with the product conveniently on their mobile devices.
"We are working to create more videos because it has been successful… Especially since we're really trying to emphasize mobile shoppers, which make up over 61% of traffic."
Emeric Harney
Marketing Director at Harney & Sons fine teas
The Results
Boost conversions with 1 simple integration
The team at Harney & Sons has seen significant success on the product pages they implemented Showday's widget on.
Take a look at some of their metrics:
13% average video CVR
10x + ROI
<30m implementation time
The enhanced product pages have been crucial in communicating the quality and taste of their teas and how they can be enjoyed while increasing the sales of one of their top products. They plan to create more videos for additional product pages in the near future.
"The integration process was fairly simple... the team has been super helpful, very responsive"
Emeric Harney
Marketing Director at Harney & Sons fine teas
"I definitely would recommend Showday... I think that this captures the content style that people are accustomed to experiencing and applies it to a commerce channel."
Emeric Harney
Marketing Director at Harney & Sons fine teas
The Future
The future for Harney & Sons looks as invigorating as a cup of their hot cinnamon spice tea. The company is set to invest in more shoppable video content, harnessing this innovative tool to convey product information swiftly and effectively to their customers. This approach aims to simplify their customers' purchase decisions by delivering a richer understanding of their teas in a format that resonates with the modern audience.
Want to learn more?
How Harney & Sons boost ROI by 10x with shoppable stories
13
%
Average video CVR
10
x
ROI
<30
min
Implementation time
Want to learn more?
Background
Harney & Sons was founded back in 1983, rising from a modest start-up operating out of a garage to a renowned tea brand enjoyed worldwide. This family-run business, once a direct mail-order service, gradually built a robust wholesale network, partnering with illustrious names like William Sonoma and The Plaza hotel. Fast-forward to today, Harney & Sons owns sprawling production facilities across the United States, offering an array of over 300 tea varieties.
The Challenge
Capturing the sensory allure of aromatic teas and translating it into the digital sphere can be a challenge. Harney & Sons sought to augment their communication with customers through three key strategies:
Product Education: The company aimed to find an effective method to convey the unique quality, flavor profiles, and overall allure of their tea offerings to online customers.
Dynamic Content: The goal was to transform their product pages from a static landscape of single videos and text-based reviews to a more immersive and captivating format.
Mobile Shopping Optimization: Harney & Sons aspired to optimize their mobile shopping experience with vertical videos that would effectively translate the sensory appeal of their teas to customers.
The Solution
A dynamic mobile shopping experience for brands
Showday's unique product offered a solution that matched Harney & Sons' requirements perfectly. Showday's innovative Instagram story-style shoppable videos allowed Harney & Sons to enrich their product pages with dynamic content, resulting in a more interactive, mobile-friendly experience.
Harney & Sons collaborated with the Showday team to introduce story-style shoppable videos for their best-selling products. The product detail pages now exhibit videos on brewing techniques, customer reviews, and a product showcase. The interactive display allows customers to engage with the product conveniently on their mobile devices.
"We are working to create more videos because it has been successful… Especially since we're really trying to emphasize mobile shoppers, which make up over 61% of traffic."
Emeric Harney
Marketing Director at Harney & Sons fine teas
The Results
Boost conversions with 1 simple integration
The team at Harney & Sons has seen significant success on the product pages they implemented Showday's widget on.
Take a look at some of their metrics:
13% average video CVR
10x + ROI
<30m implementation time
The enhanced product pages have been crucial in communicating the quality and taste of their teas and how they can be enjoyed while increasing the sales of one of their top products. They plan to create more videos for additional product pages in the near future.
"The integration process was fairly simple... the team has been super helpful, very responsive"
Emeric Harney
Marketing Director at Harney & Sons fine teas
The Future
The future for Harney & Sons looks as invigorating as a cup of their hot cinnamon spice tea. The company is set to invest in more shoppable video content, harnessing this innovative tool to convey product information swiftly and effectively to their customers. This approach aims to simplify their customers' purchase decisions by delivering a richer understanding of their teas in a format that resonates with the modern audience.
"I definitely would recommend Showday... I think that this captures the content style that people are accustomed to experiencing and applies it to a commerce channel."
Emeric Harney
Marketing Director at Harney & Sons fine teas
How Harney & Sons boost ROI by 10x with shoppable stories
13
%
Average video CVR
10
x
ROI
<30
min
Implementation time
Want to learn more?
Background
The Challenge
Capturing the sensory allure of aromatic teas and translating it into the digital sphere can be a challenge. Harney & Sons sought to augment their communication with customers through three key strategies:
Product Education: The company aimed to find an effective method to convey the unique quality, flavor profiles, and overall allure of their tea offerings to online customers.
Dynamic Content: The goal was to transform their product pages from a static landscape of single videos and text-based reviews to a more immersive and captivating format.
Mobile Shopping Optimization: Harney & Sons aspired to optimize their mobile shopping experience with vertical videos that would effectively translate the sensory appeal of their teas to customers.
"The integration process was fairly simple... the team has been super helpful, very responsive"
Emeric Harney
Marketing Director at Harney & Sons fine teas
"We are working to create more videos because it has been successful… Especially since we're really trying to emphasize mobile shoppers, which make up over 61% of traffic."
Emeric Harney
Marketing Director at Harney & Sons fine teas
The Solution
A dynamic mobile shopping experience for brands
Showday's unique product offered a solution that matched Harney & Sons' requirements perfectly. Showday's innovative Instagram story-style shoppable videos allowed Harney & Sons to enrich their product pages with dynamic content, resulting in a more interactive, mobile-friendly experience.
Harney & Sons collaborated with the Showday team to introduce story-style shoppable videos for their best-selling products. The product detail pages now exhibit videos on brewing techniques, customer reviews, and a product showcase. The interactive display allows customers to engage with the product conveniently on their mobile devices.
"I definitely would recommend Showday... I think that this captures the content style that people are accustomed to experiencing and applies it to a commerce channel."
Emeric Harney
Marketing Director at Harney & Sons fine teas
The Results
Boost conversions with 1 simple integration
The team at Harney & Sons has seen significant success on the product pages they implemented Showday's widget on.
Take a look at some of their metrics:
13% average video CVR
10x + ROI
<30m implementation time
The enhanced product pages have been crucial in communicating the quality and taste of their teas and how they can be enjoyed while increasing the sales of one of their top products. They plan to create more videos for additional product pages in the near future.
The Future
Showday is now essential to the engaging Harney & Sons experience
The future for Harney & Sons looks as invigorating as a cup of their hot cinnamon spice tea. The company is set to invest in more shoppable video content, harnessing this innovative tool to convey product information swiftly and effectively to their customers. This approach aims to simplify their customers' purchase decisions by delivering a richer understanding of their teas in a format that resonates with the modern audience.