How Lashify lifted conversion by 20%+ using Showday’s shoppable video
14
%
increase in AOV
20
x+
lift in conversion rate
10
x
ROI
How Lashify lifted conversion by 20%+ using Showday’s shoppable video
14
%
increase in AOV
20
%+
lift in conversion rate
10
x
ROI
How Lashify lifted conversion by 20%+ using Showday’s shoppable video
14
%
increase in AOV
20
%+
lift in conversion rate
10
x
ROI
Background
Lashify is the award-winning DIY lash extension kit that transforms your face in seconds, revolutionizing the at-home lash game. Since 2018, their team has accrued over 275 patents. As a brand, Lashify prides itself on innovation that simplifies complex beauty applications.
"It's hard to believe using Showday is as simple and easy as it is. They help us give customers a real-time experience, tie it back to our inventory and purchasing platforms, and gain analytics. We can make the best choices for the brand while increasing revenue."
GeriLyn Paguia
Education Team Manager
The Challenge
Educate their customers in a more engaging and effective way
People digest information from video better than text and image, especially modern consumers shopping online. Lashify wanted to better educate their customers, since the more educated they were, the more products they would buy from the brand.
For the Lashify team, video was clearly the perfect format, especially if they could even sell directly from shoppable video embedded across pages on-site. To effectively take action on embedding shoppable video, the Lashify team soon landed on Showday as their partner.
"We love using the live platform since it's very user-friendly. Showday takes our feedback seriously and is instantly there to help us troubleshoot if we see any issues. They literally do updates in real-time, which is exciting to see."
GeriLyn Paguia
Education Team Manager
The Solution
Showday creates a shopping experience within engaging video content
The team at Showday differentiated themselves from other video providers when they jumped at the opportunity to innovate alongside Lashify.
While Showday delivers on core shoppable video functionality, they’re also a flexible design partner. Lashify wanted to explore the potential of shoppable video, and Showday was ready to work through their wishlist items and test out ideas.
To date, Lashify deploys Showday videos in two ways.
Shoppable video:
This use case spans videos embedded both on product pages for CRO and education video gallery pages for better educating and selling. Critically, shoppable video is easily repurposable (and monetizable) across Lashify socials.
Live shopping:
This use case spans ongoing live product drops and weekly community engagement campaigns. If Lashify ever experiences bugs during a live session, GeriLyn points out that Showday will implement real-time updates without hesitation.
On a final note, GeriLyn adds that Showday facilitated the accessible customer education that Lashify hoped for. Now, Lashify can embed video across their homepage, PDPs, and education pages as stories, carousels, grids, and miniplayers. Critically, in GeriLyn’s words, Showday’s solution was a perfect fit because of its flexibility to the brand’s overarching look and feel.
"We've been able to put Showday videos on our product pages to make them more user-friendly. Answering shoppers’ questions before they have them streamlines conversion."
GeriLyn Paguia
Education Team Manager
The Results
Showday’s shoppable videos boost engagement & conversions
Overall, customers of CITYFRAMES have excitedly interacted with these new shoppable videos. Alexander attributes this to Showday’s dual value, as shoppable videos are both:
14% increase in AOV
20%+ lift in conversion rate
10x ROI
GeriLyn adds that for customers purchasing through Showday’s in-video checkout, Lashify saw an extra 20% lift on top of the 20% baseline lift. In addition, Lashify embedded 90+ live videos and 50+ short-form videos on their website, paired with implementation under 24 hours.
While these results speak for themselves, GeriLyn drives home the point that Showday’s ability to embed shoppable video on Lashify’s homepage, PDPs, and educational pages was essential.
The Future
Looking forward, the Lashify team predicts live tutorials have almost endless potential for their brand. The brand is always developing new goods, which means users who are always asking for product information.
For instance, people want to see every lash style in real-time: how to place the lash, how it looks on a model, and the details of its construction. In other words, video tutorials enable Lashify to get nerdy about their products — and customers have loved it. Their new content supports people’s purchasing decisions and generates excitement in the community.
As Lashify grows as a business, so does their desire to keep working with Showday.
Want to learn more?
Description
Example
Background
Lashify is the award-winning DIY lash extension kit that transforms your face in seconds, revolutionizing the at-home lash game. Since 2018, their team has accrued over 275 patents. As a brand, Lashify prides itself on innovation that simplifies complex beauty applications.
"It's hard to believe using Showday is as simple and easy as it is. They help us give customers a real-time experience, tie it back to our inventory and purchasing platforms, and gain analytics. We can make the best choices for the brand while increasing revenue."
GeriLyn Paguia
Education Team Manager
The Challenge
Educate their customers in a more engaging and effective way
People digest information from video better than text and image, especially modern consumers shopping online. Lashify wanted to better educate their customers, since the more educated they were, the more products they would buy from the brand.
For the Lashify team, video was clearly the perfect format, especially if they could even sell directly from shoppable video embedded across pages on-site. To effectively take action on embedding shoppable video, the Lashify team soon landed on Showday as their partner.
"We love using the live platform since it's very user-friendly. Showday takes our feedback seriously and is instantly there to help us troubleshoot if we see any issues. They literally do updates in real-time, which is exciting to see."
GeriLyn Paguia
Education Team Manager
"We've been able to put Showday videos on our product pages to make them more user-friendly. Answering shoppers’ questions before they have them streamlines conversion."
GeriLyn Paguia
Education Team Manager
The Solution
Showday creates a shopping experience within engaging video content
The team at Showday differentiated themselves from other video providers when they jumped at the opportunity to innovate alongside Lashify.
While Showday delivers on core shoppable video functionality, they’re also a flexible design partner. Lashify wanted to explore the potential of shoppable video, and Showday was ready to work through their wishlist items and test out ideas.
To date, Lashify deploys Showday videos in two ways.
Shoppable video:
This use case spans videos embedded both on product pages for CRO and education video gallery pages for better educating and selling. Critically, shoppable video is easily repurposable (and monetizable) across Lashify socials.
Live shopping:
This use case spans ongoing live product drops and weekly community engagement campaigns. If Lashify ever experiences bugs during a live session, GeriLyn points out that Showday will implement real-time updates without hesitation.
On a final note, GeriLyn adds that Showday facilitated the accessible customer education that Lashify hoped for. Now, Lashify can embed video across their homepage, PDPs, and education pages as stories, carousels, grids, and miniplayers. Critically, in GeriLyn’s words, Showday’s solution was a perfect fit because of its flexibility to the brand’s overarching look and feel.
The Results
Showday’s shoppable videos boost engagement & conversions
Overall, customers of CITYFRAMES have excitedly interacted with these new shoppable videos. Alexander attributes this to Showday’s dual value, as shoppable videos are both:
14% increase in AOV
20%+ lift in conversion rate
10x ROI
GeriLyn adds that for customers purchasing through Showday’s in-video checkout, Lashify saw an extra 20% lift on top of the 20% baseline lift. In addition, Lashify embedded 90+ live videos and 50+ short-form videos on their website, paired with implementation under 24 hours.
While these results speak for themselves, GeriLyn drives home the point that Showday’s ability to embed shoppable video on Lashify’s homepage, PDPs, and educational pages was essential.
The Future
Looking forward, the Lashify team predicts live tutorials have almost endless potential for their brand. The brand is always developing new goods, which means users who are always asking for product information.
For instance, people want to see every lash style in real-time: how to place the lash, how it looks on a model, and the details of its construction. In other words, video tutorials enable Lashify to get nerdy about their products — and customers have loved it. Their new content supports people’s purchasing decisions and generates excitement in the community.
As Lashify grows as a business, so does their desire to keep working with Showday.
Want to learn more?
Want to learn more?
Background
Lashify is the award-winning DIY lash extension kit that transforms your face in seconds, revolutionizing the at-home lash game. Since 2018, their team has accrued over 275 patents. As a brand, Lashify prides itself on innovation that simplifies complex beauty applications.
"It's hard to believe using Showday is as simple and easy as it is. They help us give customers a real-time experience, tie it back to our inventory and purchasing platforms, and gain analytics. We can make the best choices for the brand while increasing revenue."
GeriLyn Paguia
Education Team Manager
The Challenge
Educate their customers in a more engaging and effective way
People digest information from video better than text and image, especially modern consumers shopping online. Lashify wanted to better educate their customers, since the more educated they were, the more products they would buy from the brand.
For the Lashify team, video was clearly the perfect format, especially if they could even sell directly from shoppable video embedded across pages on-site. To effectively take action on embedding shoppable video, the Lashify team soon landed on Showday as their partner.
"We love using the live platform since it's very user-friendly. Showday takes our feedback seriously and is instantly there to help us troubleshoot if we see any issues. They literally do updates in real-time, which is exciting to see."
GeriLyn Paguia
Education Team Manager
The Solution
Showday creates a shopping experience within engaging video content
The team at Showday differentiated themselves from other video providers when they jumped at the opportunity to innovate alongside Lashify.
While Showday delivers on core shoppable video functionality, they’re also a flexible design partner. Lashify wanted to explore the potential of shoppable video, and Showday was ready to work through their wishlist items and test out ideas.
To date, Lashify deploys Showday videos in two ways.
Shoppable video:
This use case spans videos embedded both on product pages for CRO and education video gallery pages for better educating and selling. Critically, shoppable video is easily repurposable (and monetizable) across Lashify socials.
Live shopping:
This use case spans ongoing live product drops and weekly community engagement campaigns. If Lashify ever experiences bugs during a live session, GeriLyn points out that Showday will implement real-time updates without hesitation.
On a final note, GeriLyn adds that Showday facilitated the accessible customer education that Lashify hoped for. Now, Lashify can embed video across their homepage, PDPs, and education pages as stories, carousels, grids, and miniplayers. Critically, in GeriLyn’s words, Showday’s solution was a perfect fit because of its flexibility to the brand’s overarching look and feel.
"We've been able to put Showday videos on our product pages to make them more user-friendly. Answering shoppers’ questions before they have them streamlines conversion."
GeriLyn Paguia
Education Team Manager
The Results
Showday’s shoppable videos boost engagement & conversions
Overall, customers of CITYFRAMES have excitedly interacted with these new shoppable videos. Alexander attributes this to Showday’s dual value, as shoppable videos are both:
14% increase in AOV
20%+ lift in conversion rate
10x ROI
GeriLyn adds that for customers purchasing through Showday’s in-video checkout, Lashify saw an extra 20% lift on top of the 20% baseline lift. In addition, Lashify embedded 90+ live videos and 50+ short-form videos on their website, paired with implementation under 24 hours.
While these results speak for themselves, GeriLyn drives home the point that Showday’s ability to embed shoppable video on Lashify’s homepage, PDPs, and educational pages was essential.
The Future
Looking forward, the Lashify team predicts live tutorials have almost endless potential for their brand. The brand is always developing new goods, which means users who are always asking for product information.
For instance, people want to see every lash style in real-time: how to place the lash, how it looks on a model, and the details of its construction. In other words, video tutorials enable Lashify to get nerdy about their products — and customers have loved it. Their new content supports people’s purchasing decisions and generates excitement in the community.
As Lashify grows as a business, so does their desire to keep working with Showday.