How MERME Berlin boost AOV by 34% with shoppable videos
34
%
AOV lift
2.2
x
lift in reorder rate from viewers
21
%
CVR lift
How MERME Berlin boost AOV by 34% with shoppable videos
34
%
AOV lift
2.2
x
lift in reorder rate from viewers
21
%
CVR lift
How MERME Berlin boost AOV by 34% with shoppable videos
34
%
AOV lift
2.2
x
lift in reorder rate from viewer
21
%
CVR lift
Background
Since 2015, MERME Berlin has been a pioneer in clean beauty. Every product from this natural, organic, and vegan skincare brand is formulated with one pure ingredient, sourced directly from nature.
When MERME decided to double down on video content, they enlisted Showday’s shoppable video strategy — and wound up better engaging and converting both first-time and repeat customers.
“Every day, we see orders coming in from our Showday videos. Even our existing customers watch them and add products from there. It just proves that Showday’s a really good tool for shoppers. It’s really, really valuable and has helped us a lot.”
Claire Ralston
Founder of MERME Berlin
The Challenge
The future of DTC marketing is video
For too long, the team at MERME had relied on old-school PR playbooks. They decided it was time for a much-needed revamp, so they dove into influencer marketing, user-generated content, and “everything video-related,” explains Claire Raulston, Founder of MERME.
Her team even conducted a user study that highlighted two key findings:
Static experiences are simply outdated, whether on a brand’s socials or website.
Many shoppers can't be bothered to read content anymore. They’d much rather watch it.
Knowing this, MERME set out to take their video strategy to the next level. Any solution that could lift conversion was their top priority.
“The DTC world grows and changes at such a fast pace. It’s changing almost every single month, so we need solutions that will help us adapt to where the market is. Anything we can use that’s smart and video-based is where we want to be.”
Claire Ralston
Founder of MERME Berlin
The Solution
Showday hooks and converts users — all in 1 shoppable video
Claire soon discovered Showday’s shoppable videos and fell in love for three reasons.
1. Showday is easy-to-use for everyone on your team
Many tools that deal with a brand’s website can require coding skills on the backend. As a highly cross-functional team, many people at MERME would be touching video. Whatever solution they chose had to be user-friendly enough for anyone on MERME’s marketing team (and beyond) to jump on and upload new content.
Showday met Claire’s expectations perfectly with an intuitive, easy-to-use UI. After learning to use our platform in no time at all, “I can essentially put our content everywhere,” she affirms.
2. Showday converts viewers directly within video
As a skincare brand, the #1 question MERME gets from potential customers is, “Where will this product fit into my daily routine?” In response, the brand has doubled down on filming tutorials and routines, which see tons of love and engagement from site visitors.
Now, with Showday, the team at MERME can:
Showcase well-loved videos directly on their website
Feature any MERME products in shoppable videos landing pages for one-click purchases
Allow viewers to convert on the spot — if they like what they see, they just click to buy
Claire also loves Showday’s ability to highlight up to 25 SKUs to maximize product discovery. When an influencer films a tutorial with many MERME products, each item’s product card will dynamically appear in real time. This makes it easy to follow the video and shop at the same time, especially compared to traditional ads that link out to cluttered landing pages.
3. The Showday team shows up with 24-hour client support
After testing a wide variety of apps, plug-ins, and more, Claire found that rapid, reliable client support is critical. The Showday team brought this to the table from day one.
“They’ve created a really fast feedback loop for any issues I’ve had,” emphasizes Claire — ranging from quick replies to questions about the tech to suggestions on what video edits, placements, etc. have worked best for brands.
“The support team telling you, ‘Oh no, you have to leave a ticket’ — those days are over. Teams like Showday with 24-hour support are just so valuable, especially when you’re working on your website at 2 AM and have realized exactly what it needs. Showday has been really, really quick and helpful.”
Claire Ralston
Founder of MERME Berlin
The Results
Showday’s shoppable videos increase first-time & repeat purchases alike
Since using Showday, the MERME team has seen impressive metric benefits, including:
34% AOV Lift
2.2x lift in reorder rate from people that engage with video
21% CVR Lift
Claire attributes these results to how Showday helps MERME spotlight stellar content featuring their products. First-time buyers can land on their homepage and watch a video that simultaneously illustrates how to use the product and lets them seamlessly purchase it.
Even loyal MERME customers (i.e. those who’ve placed 20+ orders) are inspired to repurchase by the brand’s shoppable videos.
“Showday videos are perfect for skincare and beauty. We utilize lots of daily routine videos, and featured products appear in chronological order, following the pace of the video in real time. Viewers can click to shop straight away. It’s really fabulous.”
Claire Ralston
Founder of MERME Berlin
The Future
Showday will only keep growing with your brand’s content
Looking forward, the MERME team will keep producing unique video content — from live shopping sessions to “day in the life” vlogs to before-and-after videos. And they’ll use Showday to feature products, make this content directly shoppable, and lift engagement and conversion rates.
Since teaming up with Showday, Claire has seen more and more competing brands employ similar strategies. This only drives home the fact that dynamic content and shoppable videos are the future of DTC.
“These days, the more real content is, the more engaging it is. Our work has to be as natural as possible — no more filters. As we play with fun ideas to engage with that, I really love Showday’s shoppable videos. They’re such a useful tool to have.”
Claire Ralston
Founder of MERME Berlin
Want to learn more?
Description
Example
Background
Since 2015, MERME Berlin has been a pioneer in clean beauty. Every product from this natural, organic, and vegan skincare brand is formulated with one pure ingredient, sourced directly from nature.
When MERME decided to double down on video content, they enlisted Showday’s shoppable video strategy — and wound up better engaging and converting both first-time and repeat customers.
“Every day, we see orders coming in from our Showday videos. Even our existing customers watch them and add products from there. It just proves that Showday’s a really good tool for shoppers. It’s really, really valuable and has helped us a lot.”
Claire Ralston
Founder of MERME Berlin
The Challenge
The future of DTC marketing is video
For too long, the team at MERME had relied on old-school PR playbooks. They decided it was time for a much-needed revamp, so they dove into influencer marketing, user-generated content, and “everything video-related,” explains Claire Ralston, Founder of MERME.
Her team even conducted a user study that highlighted two key findings:
Static experiences are simply outdated, whether on a brand’s socials or website.
Many shoppers can't be bothered to read content anymore. They’d much rather watch it.
Knowing this, MERME set out to take their video strategy to the next level. Any solution that could lift conversion was their top priority.
“The DTC world grows and changes at such a fast pace. It’s changing almost every single month, so we need solutions that will help us adapt to where the market is. Anything we can use that’s smart and video-based is where we want to be.”
Claire Ralston
Founder of MERME Berlin
The Solution
Showday hooks and converts users — all in 1 shoppable video
Claire soon discovered Showday’s shoppable videos and fell in love for three reasons.
1. Showday is easy-to-use for everyone on your team
Many tools that deal with a brand’s website can require coding skills on the backend. As a highly cross-functional team, many people at MERME would be touching video. Whatever solution they chose had to be user-friendly enough for anyone on MERME’s marketing team (and beyond) to jump on and upload new content.
Showday met Claire’s expectations perfectly with an intuitive, easy-to-use UI. After learning to use our platform in no time at all, “I can essentially put our content everywhere,” she affirms.
2. Showday converts viewers directly within video
As a skincare brand, the #1 question MERME gets from potential customers is, “Where will this product fit into my daily routine?” In response, the brand has doubled down on filming tutorials and routines, which see tons of love and engagement from site visitors.
Now, with Showday, the team at MERME can:
Showcase well-loved videos directly on their website
Feature any MERME products in shoppable videos landing pages for one-click purchases
Allow viewers to convert on the spot — if they like what they see, they just click to buy
Claire also loves Showday’s ability to highlight up to 25 SKUs to maximize product discovery. When an influencer films a tutorial with many MERME products, each item’s product card will dynamically appear in real time. This makes it easy to follow the video and shop at the same time, especially compared to traditional ads that link out to cluttered landing pages.
3. The Showday team shows up with 24-hour client support
After testing a wide variety of apps, plug-ins, and more, Claire found that rapid, reliable client support is critical. The Showday team brought this to the table from day one.
“They’ve created a really fast feedback loop for any issues I’ve had,” emphasizes Claire — ranging from quick replies to questions about the tech to suggestions on what video edits, placements, etc. have worked best for brands.
“The support team telling you, ‘Oh no, you have to leave a ticket’ — those days are over. Teams like Showday with 24-hour support are just so valuable, especially when you’re working on your website at 2 AM and have realized exactly what it needs. Showday has been really, really quick and helpful.”
Claire Ralston
Founder of MERME Berlin
The Results
Showday’s shoppable videos increase first-time & repeat purchases alike
Since using Showday, the MERME team has seen impressive metric benefits, including:
34% AOV Lift
2.2x lift in reorder rate from people that engage with video
21% CVR Lift
Claire attributes these results to how Showday helps MERME spotlight stellar content featuring their products. First-time buyers can land on their homepage and watch a video that simultaneously illustrates how to use the product and lets them seamlessly purchase it.
Even loyal MERME customers (i.e. those who’ve placed 20+ orders) are inspired to repurchase by the brand’s shoppable videos.
“Showday videos are perfect for skincare and beauty. We utilize lots of daily routine videos, and featured products appear in chronological order, following the pace of the video in real time. Viewers can click to shop straight away. It’s really fabulous.”
Claire Ralston
Founder of MERME Berlin
“These days, the more real content is, the more engaging it is. Our work has to be as natural as possible — no more filters. As we play with fun ideas to engage with that, I really love Showday’s shoppable videos. They’re such a useful tool to have.”
Claire Ralston
Founder of MERME Berlin
The Future
Showday will only keep growing with your brand’s content
Looking forward, the MERME team will keep producing unique video content — from live shopping sessions to “day in the life” vlogs to before-and-after videos. And they’ll use Showday to feature products, make this content directly shoppable, and lift engagement and conversion rates.
Since teaming up with Showday, Claire has seen more and more competing brands employ similar strategies. This only drives home the fact that dynamic content and shoppable videos are the future of DTC.
Want to learn more?
Background
Since 2015, MERME Berlin has been a pioneer in clean beauty. Every product from this natural, organic, and vegan skincare brand is formulated with one pure ingredient, sourced directly from nature.
When MERME decided to double down on video content, they enlisted Showday’s shoppable video strategy — and wound up better engaging and converting both first-time and repeat customers.
“Every day, we see orders coming in from our Showday videos. Even our existing customers watch them and add products from there. It just proves that Showday’s a really good tool for shoppers. It’s really, really valuable and has helped us a lot.”
Claire Ralston
Founder of MERME Berlin
The Challenge
The future of DTC marketing is video
For too long, the team at MERME had relied on old-school PR playbooks. They decided it was time for a much-needed revamp, so they dove into influencer marketing, user-generated content, and “everything video-related,” explains Claire Ralston, Founder of MERME.
Her team even conducted a user study that highlighted two key findings:
Static experiences are simply outdated, whether on a brand’s socials or website.
Many shoppers can't be bothered to read content anymore. They’d much rather watch it.
Knowing this, MERME set out to take their video strategy to the next level. Any solution that could lift conversion was their top priority.
“The DTC world grows and changes at such a fast pace. It’s changing almost every single month, so we need solutions that will help us adapt to where the market is. Anything we can use that’s smart and video-based is where we want to be.”
Claire Ralston
Founder of MERME Berlin
The Solution
Showday hooks and converts users — all in 1 shoppable video
Claire soon discovered Showday’s shoppable videos and fell in love for three reasons.
1. Showday is easy-to-use for everyone on your team
Many tools that deal with a brand’s website can require coding skills on the backend. As a highly cross-functional team, many people at MERME would be touching video. Whatever solution they chose had to be user-friendly enough for anyone on MERME’s marketing team (and beyond) to jump on and upload new content.
Showday met Claire’s expectations perfectly with an intuitive, easy-to-use UI. After learning to use our platform in no time at all, “I can essentially put our content everywhere,” she affirms.
2. Showday converts viewers directly within video
As a skincare brand, the #1 question MERME gets from potential customers is, “Where will this product fit into my daily routine?” In response, the brand has doubled down on filming tutorials and routines, which see tons of love and engagement from site visitors.
Now, with Showday, the team at MERME can:
Showcase well-loved videos directly on their website
Feature any MERME products in shoppable videos landing pages for one-click purchases
Allow viewers to convert on the spot — if they like what they see, they just click to buy
Claire also loves Showday’s ability to highlight up to 25 SKUs to maximize product discovery. When an influencer films a tutorial with many MERME products, each item’s product card will dynamically appear in real time. This makes it easy to follow the video and shop at the same time, especially compared to traditional ads that link out to cluttered landing pages.
3. The Showday team shows up with 24-hour client support
After testing a wide variety of apps, plug-ins, and more, Claire found that rapid, reliable client support is critical. The Showday team brought this to the table from day one.
“They’ve created a really fast feedback loop for any issues I’ve had,” emphasizes Claire — ranging from quick replies to questions about the tech to suggestions on what video edits, placements, etc. have worked best for brands.
“The support team telling you, ‘Oh no, you have to leave a ticket’ — those days are over. Teams like Showday with 24-hour support are just so valuable, especially when you’re working on your website at 2 AM and have realized exactly what it needs. Showday has been really, really quick and helpful.”
Claire Ralston
Founder of MERME Berlin
The Results
Showday’s shoppable videos increase first-time & repeat purchases alike
Since using Showday, the MERME team has seen impressive metric benefits, including:
34% AOV Lift
2.2x lift in reorder rate from people that engage with video
21% CVR Lift
Claire attributes these results to how Showday helps MERME spotlight stellar content featuring their products. First-time buyers can land on their homepage and watch a video that simultaneously illustrates how to use the product and lets them seamlessly purchase it.
Even loyal MERME customers (i.e. those who’ve placed 20+ orders) are inspired to repurchase by the brand’s shoppable videos.
“Showday videos are perfect for skincare and beauty. We utilize lots of daily routine videos, and featured products appear in chronological order, following the pace of the video in real time. Viewers can click to shop straight away. It’s really fabulous.”
Claire Ralston
Founder of MERME Berlin
The Future
Showday will only keep growing with your brand’s content
Looking forward, the MERME team will keep producing unique video content — from live shopping sessions to “day in the life” vlogs to before-and-after videos. And they’ll use Showday to feature products, make this content directly shoppable, and lift engagement and conversion rates.
Since teaming up with Showday, Claire has seen more and more competing brands employ similar strategies. This only drives home the fact that dynamic content and shoppable videos are the future of DTC.
“These days, the more real content is, the more engaging it is. Our work has to be as natural as possible — no more filters. As we play with fun ideas to engage with that, I really love Showday’s shoppable videos. They’re such a useful tool to have.”
Claire Ralston
Founder of MERME Berlin