How Rasa boosted their conversion by 22% using shoppable videos
22
%
Lift in CVR
25
x
ROI
<1
hour
account creation to embedded on site selling
Want to learn more?
Background
Rasa is a beverage brand serving health-focused herbal coffee alternatives that boost energy without the stimulation of caffeine. Known for its high quality ingredients and proprietary drink blends, Rasa makes it easy for you to get a functional daily dose of adaptogens by simply upgrading your morning brew. Since its founding, Rasa has served over 100,000 customers worldwide.
"The online medium is interesting because our product is relatively new. A lot of education is needed, and people's attention spans are short. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Challenge
Circumvent short attention spans to nurture customers and audiences across multiple platforms.
Rasa's products are new to the market, and while the brand’s seeing success through online marketing, they were struggling to:
Create informational short-form videos
Educate consumers on the product
Convey taste profile via images
While Rasa had already explored the power of short-form videos to build an audience, they hadn't thoroughly examined how brand storytelling through video and audio could educate and convert their target customers. They didn't want to just sell products; they wanted to spread knowledge about how adaptogens work in the body. But they needed some support in a world of short attention spans – especially with a value proposition involving such nuance. Fortunately, they discovered Showday.
"In this day and age, instant satisfaction or gratification is vital for people. We can send a billion emails or spell everything out, and people don't actually learn from it or understand it. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Solution
Showday showcases engaging video content – that also converts
Showday stepped in with video embedding solutions that added shoppable videos to Rasa's website. Lenny Chase, Rasa's CEO, says they started with an A/B test to ensure their audience would respond to the videos as well as he'd predicted. Sure enough, they saw a 22% lift in conversion from shoppers that engaged with the Showday widget on Rasa's site.
As the Rasa team builds their bank of video content, the Showday team has helped them embed this content into their PDPs to optimize for conversion. In less than one day, Rasa’s videos are up and running in their miniplayer format using Showday’s technology. Showday has enabled the accessible customer education Rasa wants – while also driving customers to make a purchase.
"When optimizing from both the top and bottom of the funnel, Showday allows us to make those optimizations right from our product page."
Lenny Chase
CEO of Rasa
The Results
Showday’s shoppable videos boost engagement & conversions
Rasa has continued to build on their initial success with Showday by building up a content bank of engaging audio and video assets. In the near future, creating more shoppable videos will be a priority to keep capturing the momentum Rasa experienced during its A/B test.
Take a look at some other key metrics:
22% Lift in CVR
25x ROI
<1h account creation→embedded on site selling
"It's similar to that concept of As Seen On TV. It's not a new concept, and it's been around for a long time because it works. Showday is applying it uniquely."
Lenny Chase
CEO of Rasa
The Future
Rasa will continue expanding its audio and video content library with Showday to support the customer engagement journey. Showday's value shines through Rasa' expert education, spreading the word on its latest offerings, and prompting customers to purchase whenever appropriate.
"We're relatively small from a marketing standpoint, so we don't have a lot of resources, but Showday helps us make the most of it. It's about thinking about how our videos improve customer experience and how Showday can supplement that."
Lenny Chase
CEO of Rasa
How Rasa boosted their conversion by 22% using shoppable videos
22
%
Lift in CVR
25
x
ROI
<1
hour
Account creation to embedded on site selling
How Rasa boosted their conversion by 22% using shoppable videos
22
%
Lift in CVR
25
x
ROI
<1
hour
Account creation to embedded on site selling
Description
Example
Background
Rasa is a beverage brand serving health-focused herbal coffee alternatives that boost energy without the stimulation of caffeine. Known for its high quality ingredients and proprietary drink blends, Rasa makes it easy for you to get a functional daily dose of adaptogens by simply upgrading your morning brew. Since its founding, Rasa has served over 100,000 customers worldwide.
"The online medium is interesting because our product is relatively new. A lot of education is needed, and people's attention spans are short. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Challenge
Circumvent short attention spans to nurture customers and audiences across multiple platforms.
Rasa's products are new to the market, and while the brand’s seeing success through online marketing, they were struggling to:
Create informational short-form videos
Educate consumers on the product
Convey taste profile via images
While Rasa had already explored the power of short-form videos to build an audience, they hadn't thoroughly examined how brand storytelling through video and audio could educate and convert their target customers. They didn't want to just sell products; they wanted to spread knowledge about how adaptogens work in the body. But they needed some support in a world of short attention spans – especially with a value proposition involving such nuance. Fortunately, they discovered Showday.
"In this day and age, instant satisfaction or gratification is vital for people. We can send a billion emails or spell everything out, and people don't actually learn from it or understand it. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Solution
Showday showcases engaging video content – that also converts
Showday stepped in with video embedding solutions that added shoppable videos to Rasa's website. Lenny Chase, Rasa's CEO, says they started with an A/B test to ensure their audience would respond to the videos as well as he'd predicted. Sure enough, they saw a 22% lift in conversion from shoppers that engaged with the Showday widget on Rasa's site.
As the Rasa team builds their bank of video content, the Showday team has helped them embed this content into their PDPs to optimize for conversion. In less than one day, Rasa’s videos are up and running in their miniplayer format using Showday’s technology. Showday has enabled the accessible customer education Rasa wants – while also driving customers to make a purchase.
"When optimizing from both the top and bottom of the funnel, Showday allows us to make those optimizations right from our product page."
Lenny Chase
CEO of Rasa
The Results
Showday’s shoppable videos boost engagement & conversions
Rasa has continued to build on their initial success with Showday by building up a content bank of engaging audio and video assets. In the near future, creating more shoppable videos will be a priority to keep capturing the momentum Rasa experienced during its A/B test.
Take a look at some other key metrics:
22% Lift in CVR
25x ROI
<1h account creation→embedded on site selling
"It's similar to that concept of As Seen On TV. It's not a new concept, and it's been around for a long time because it works. Showday is applying it uniquely."
Lenny Chase
CEO of Rasa
"We're relatively small from a marketing standpoint, so we don't have a lot of resources, but Showday helps us make the most of it. It's about thinking about how our videos improve customer experience and how Showday can supplement that."
Lenny Chase
CEO of Rasa
The Future
Rasa will continue expanding its audio and video content library with Showday to support the customer engagement journey. Showday's value shines through Rasa' expert education, spreading the word on its latest offerings, and prompting customers to purchase whenever appropriate.
Want to learn more?
Want to learn more?
Background
Harney & Sons was founded back in 1983, rising from a modest start-up operating out of a garage to a renowned tea brand enjoyed worldwide. This family-run business, once a direct mail-order service, gradually built a robust wholesale network, partnering with illustrious names like William Sonoma and The Plaza hotel. Fast-forward to today, Harney & Sons owns sprawling production facilities across the United States, offering an array of over 300 tea varieties.
"The online medium is interesting because our product is relatively new. A lot of education is needed, and people's attention spans are short. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Challenge
Capturing the sensory allure of aromatic teas and translating it into the digital sphere can be a challenge. Harney & Sons sought to augment their communication with customers through three key strategies:
Product Education: The company aimed to find an effective method to convey the unique quality, flavor profiles, and overall allure of their tea offerings to online customers.
Dynamic Content: The goal was to transform their product pages from a static landscape of single videos and text-based reviews to a more immersive and captivating format.
Mobile Shopping Optimization: Harney & Sons aspired to optimize their mobile shopping experience with vertical videos that would effectively translate the sensory appeal of their teas to customers.
"In this day and age, instant satisfaction or gratification is vital for people. We can send a billion emails or spell everything out, and people don't actually learn from it or understand it. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Solution
A dynamic mobile shopping experience for brands
Showday's unique product offered a solution that matched Harney & Sons' requirements perfectly. Showday's innovative Instagram story-style shoppable videos allowed Harney & Sons to enrich their product pages with dynamic content, resulting in a more interactive, mobile-friendly experience.
Harney & Sons collaborated with the Showday team to introduce story-style shoppable videos for their best-selling products. The product detail pages now exhibit videos on brewing techniques, customer reviews, and a product showcase. The interactive display allows customers to engage with the product conveniently on their mobile devices.
"When optimizing from both the top and bottom of the funnel, Showday allows us to make those optimizations right from our product page."
Lenny Chase
CEO of Rasa
The Results
Boost conversions with 1 simple integration
The team at Harney & Sons has seen significant success on the product pages they implemented Showday's widget on.
Take a look at some of their metrics:
13% average video CVR
10x + ROI
<30m implementation time
The enhanced product pages have been crucial in communicating the quality and taste of their teas and how they can be enjoyed while increasing the sales of one of their top products. They plan to create more videos for additional product pages in the near future.
"It's similar to that concept of As Seen On TV. It's not a new concept, and it's been around for a long time because it works. Showday is applying it uniquely."
Lenny Chase
CEO of Rasa
The Future
The future for Harney & Sons looks as invigorating as a cup of their hot cinnamon spice tea. The company is set to invest in more shoppable video content, harnessing this innovative tool to convey product information swiftly and effectively to their customers. This approach aims to simplify their customers' purchase decisions by delivering a richer understanding of their teas in a format that resonates with the modern audience.
"We're relatively small from a marketing standpoint, so we don't have a lot of resources, but Showday helps us make the most of it. It's about thinking about how our videos improve customer experience and how Showday can supplement that."
Lenny Chase
CEO of Rasa