How Rasa boosted their conversion by 22% using shoppable videos
22
%
Lift in CVR
25
x
ROI
<1
hour
account creation to embedded on site selling
Want to learn more?
Background
Rasa is a beverage brand serving health-focused herbal coffee alternatives that boost energy without the stimulation of caffeine. Known for its high quality ingredients and proprietary drink blends, Rasa makes it easy for you to get a functional daily dose of adaptogens by simply upgrading your morning brew. Since its founding, Rasa has served over 100,000 customers worldwide.
"The online medium is interesting because our product is relatively new. A lot of education is needed, and people's attention spans are short. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Challenge
Circumvent short attention spans to nurture customers and audiences across multiple platforms.
Rasa's products are new to the market, and while the brand’s seeing success through online marketing, they were struggling to:
Create informational short-form videos
Educate consumers on the product
Convey taste profile via images
While Rasa had already explored the power of short-form videos to build an audience, they hadn't thoroughly examined how brand storytelling through video and audio could educate and convert their target customers. They didn't want to just sell products; they wanted to spread knowledge about how adaptogens work in the body. But they needed some support in a world of short attention spans – especially with a value proposition involving such nuance. Fortunately, they discovered Showday.
"In this day and age, instant satisfaction or gratification is vital for people. We can send a billion emails or spell everything out, and people don't actually learn from it or understand it. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Solution
Showday showcases engaging video content – that also converts
Showday stepped in with video embedding solutions that added shoppable videos to Rasa's website. Lenny Chase, Rasa's CEO, says they started with an A/B test to ensure their audience would respond to the videos as well as he'd predicted. Sure enough, they saw a 22% lift in conversion from shoppers that engaged with the Showday widget on Rasa's site.
As the Rasa team builds their bank of video content, the Showday team has helped them embed this content into their PDPs to optimize for conversion. In less than one day, Rasa’s videos are up and running in their miniplayer format using Showday’s technology. Showday has enabled the accessible customer education Rasa wants – while also driving customers to make a purchase.
"When optimizing from both the top and bottom of the funnel, Showday allows us to make those optimizations right from our product page."
Lenny Chase
CEO of Rasa
The Results
Showday’s shoppable videos boost engagement & conversions
Rasa has continued to build on their initial success with Showday by building up a content bank of engaging audio and video assets. In the near future, creating more shoppable videos will be a priority to keep capturing the momentum Rasa experienced during its A/B test.
Take a look at some other key metrics:
22% Lift in CVR
25x ROI
<1h account creation→embedded on site selling
"It's similar to that concept of As Seen On TV. It's not a new concept, and it's been around for a long time because it works. Showday is applying it uniquely."
Lenny Chase
CEO of Rasa
The Future
Rasa will continue expanding its audio and video content library with Showday to support the customer engagement journey. Showday's value shines through Rasa' expert education, spreading the word on its latest offerings, and prompting customers to purchase whenever appropriate.
"We're relatively small from a marketing standpoint, so we don't have a lot of resources, but Showday helps us make the most of it. It's about thinking about how our videos improve customer experience and how Showday can supplement that."
Lenny Chase
CEO of Rasa
How Rasa boosted their conversion by 22% using shoppable videos
22
%
Lift in CVR
25
x
ROI
<1
hour
Account creation to embedded on site selling
How Rasa boosted their conversion by 22% using shoppable videos
22
%
Lift in CVR
25
x
ROI
<1
hour
Account creation to embedded on site selling
Description
Example
Background
Rasa is a beverage brand serving health-focused herbal coffee alternatives that boost energy without the stimulation of caffeine. Known for its high quality ingredients and proprietary drink blends, Rasa makes it easy for you to get a functional daily dose of adaptogens by simply upgrading your morning brew. Since its founding, Rasa has served over 100,000 customers worldwide.
"The online medium is interesting because our product is relatively new. A lot of education is needed, and people's attention spans are short. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Challenge
Circumvent short attention spans to nurture customers and audiences across multiple platforms.
Rasa's products are new to the market, and while the brand’s seeing success through online marketing, they were struggling to:
Create informational short-form videos
Educate consumers on the product
Convey taste profile via images
While Rasa had already explored the power of short-form videos to build an audience, they hadn't thoroughly examined how brand storytelling through video and audio could educate and convert their target customers. They didn't want to just sell products; they wanted to spread knowledge about how adaptogens work in the body. But they needed some support in a world of short attention spans – especially with a value proposition involving such nuance. Fortunately, they discovered Showday.
"In this day and age, instant satisfaction or gratification is vital for people. We can send a billion emails or spell everything out, and people don't actually learn from it or understand it. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Solution
Showday showcases engaging video content – that also converts
Showday stepped in with video embedding solutions that added shoppable videos to Rasa's website. Lenny Chase, Rasa's CEO, says they started with an A/B test to ensure their audience would respond to the videos as well as he'd predicted. Sure enough, they saw a 22% lift in conversion from shoppers that engaged with the Showday widget on Rasa's site.
As the Rasa team builds their bank of video content, the Showday team has helped them embed this content into their PDPs to optimize for conversion. In less than one day, Rasa’s videos are up and running in their miniplayer format using Showday’s technology. Showday has enabled the accessible customer education Rasa wants – while also driving customers to make a purchase.
"When optimizing from both the top and bottom of the funnel, Showday allows us to make those optimizations right from our product page."
Lenny Chase
CEO of Rasa
The Results
Showday’s shoppable videos boost engagement & conversions
Rasa has continued to build on their initial success with Showday by building up a content bank of engaging audio and video assets. In the near future, creating more shoppable videos will be a priority to keep capturing the momentum Rasa experienced during its A/B test.
Take a look at some other key metrics:
22% Lift in CVR
25x ROI
<1h account creation→embedded on site selling
"It's similar to that concept of As Seen On TV. It's not a new concept, and it's been around for a long time because it works. Showday is applying it uniquely."
Lenny Chase
CEO of Rasa
"We're relatively small from a marketing standpoint, so we don't have a lot of resources, but Showday helps us make the most of it. It's about thinking about how our videos improve customer experience and how Showday can supplement that."
Lenny Chase
CEO of Rasa
The Future
Rasa will continue expanding its audio and video content library with Showday to support the customer engagement journey. Showday's value shines through Rasa' expert education, spreading the word on its latest offerings, and prompting customers to purchase whenever appropriate.
Want to learn more?
Background
Rasa is a beverage brand serving health-focused herbal coffee alternatives that boost energy without the stimulation of caffeine. Known for its high quality ingredients and proprietary drink blends, Rasa makes it easy for you to get a functional daily dose of adaptogens by simply upgrading your morning brew. Since its founding, Rasa has served over 100,000 customers worldwide.
"The online medium is interesting because our product is relatively new. A lot of education is needed, and people's attention spans are short. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Challenge
Circumvent short attention spans to nurture customers and audiences across multiple platforms.
Rasa's products are new to the market, and while the brand’s seeing success through online marketing, they were struggling to:
Create informational short-form videos
Educate consumers on the product
Convey taste profile via images
While Rasa had already explored the power of short-form videos to build an audience, they hadn't thoroughly examined how brand storytelling through video and audio could educate and convert their target customers. They didn't want to just sell products; they wanted to spread knowledge about how adaptogens work in the body. But they needed some support in a world of short attention spans – especially with a value proposition involving such nuance. Fortunately, they discovered Showday.
"In this day and age, instant satisfaction or gratification is vital for people. We can send a billion emails or spell everything out, and people don't actually learn from it or understand it. That's why Showday is so interesting."
Lenny Chase
CEO of Rasa
The Solution
Showday showcases engaging video content – that also converts
Showday stepped in with video embedding solutions that added shoppable videos to Rasa's website. Lenny Chase, Rasa's CEO, says they started with an A/B test to ensure their audience would respond to the videos as well as he'd predicted. Sure enough, they saw a 22% lift in conversion from shoppers that engaged with the Showday widget on Rasa's site.
As the Rasa team builds their bank of video content, the Showday team has helped them embed this content into their PDPs to optimize for conversion. In less than one day, Rasa’s videos are up and running in their miniplayer format using Showday’s technology. Showday has enabled the accessible customer education Rasa wants – while also driving customers to make a purchase.
"When optimizing from both the top and bottom of the funnel, Showday allows us to make those optimizations right from our product page."
Lenny Chase
CEO of Rasa
The Results
Showday’s shoppable videos boost engagement & conversions
Rasa has continued to build on their initial success with Showday by building up a content bank of engaging audio and video assets. In the near future, creating more shoppable videos will be a priority to keep capturing the momentum Rasa experienced during its A/B test.
Take a look at some other key metrics:
22% Lift in CVR
25x ROI
<1h account creation→embedded on site selling
"It's similar to that concept of As Seen On TV. It's not a new concept, and it's been around for a long time because it works. Showday is applying it uniquely."
Lenny Chase
CEO of Rasa
The Future
Rasa will continue expanding its audio and video content library with Showday to support the customer engagement journey. Showday's value shines through Rasa' expert education, spreading the word on its latest offerings, and prompting customers to purchase whenever appropriate.
"We're relatively small from a marketing standpoint, so we don't have a lot of resources, but Showday helps us make the most of it. It's about thinking about how our videos improve customer experience and how Showday can supplement that."
Lenny Chase
CEO of Rasa